Toot! Toot!*: Jeff Fisher LogoMotives design for Portland law firm published in 'Relogo" book

The identity design work of Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, is represented in the recently released book Relogo: Re-designing the Brand. The volume, from Chinese book company Sandu Publishing, features logo re-design examples from around the world.

Earlier this year, an editor from Sandu contacted the designer requesting the submission of any recent Jeff Fisher LogoMotives rebranding efforts for possible inclusion in the book. Fisher had just completed the implementation of his new identity for Portland law firm Samuels Yoelin Kantor LLP (above, lower right). The new logo is an update of the logo he originally created for business in early 1997 (above, upper right).

Over the years, the graphic representation of two heavy law books, forming an S letterform, has become a very recognizable icon for the business. The original identity was honored with a Bronze in the Summit Creative Awards. It has also appeared in the 1997 PRINT Regional Design Annual and the books International Logos & Trademarks IV, New Logo & Trademark Design (Japan), The Big Book of Logos, Global Corporate Identity and The Best of Letterhead and Logo Design.

Fisher, a 33-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Other book projects are currently in the works. The designer has received over 600 design awards and his work has been published in more than 160 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives

Calls for entries: Upcoming graphic design competition and book submission deadlines

All of the following competition or book submission deadlines present great opportunities to showcase your design efforts, market your work on an international scale through the published books, and "toot!" your own horn to clients, peers and the media:

CMYK Pro-Only Showcase
(CMYK - USA)
Deadline Extended: 5 December 2011
Entry fees charged

Branding 6
(Graphis - USA)
Deadline Extended: 5 December 2011
Entry fees charged

American Package Design Awards
(GDUSA - USA)
Deadline: 9 December 2011
Entry fees charged

SELECTED C: Graphic Design from Europe
(Index Book - Spain)
Deadline: 9 December 2011
Entry fees charged

Your Best Work Design Awards
(HOW - USA)
Deadline Extended: 11 December 2011
Entry fees charged

Creative Review Annual 2012
(Creative Review - UK)
Deadline: 12 December 2011
Entry fees charged

TDC Type Communication
(Type Directors Club - USA)
Deadline: 16 December 2011
Entry fees charged

TDC Typeface Design
(Type Directors Club - USA)
Deadline: 16 December 2011
Entry fees charged

TDC Title Design
(Type Directors Club - USA)
Deadline: 16 December 2011
Entry fees charged

33rd Annual Telly Awards
(The Telly Awards - USA)
Early Deadline: 16 December 2011
Entry fees charged

Hiiibrand Logo Design Awards 2011
(New Graphic - China)
Deadline: 31 December 2011
Entry fees charged - payment though coins purchased on site

LogoNest 02
(LogoNest - Australia)
Deadline: 31 December 2011
Paid site membership required

Brands of the World Logo Awards
(Brands of the World - USA)
Deadline: 31 December 2011
Entry fees charged

Communication Arts Illustration Competition
(Communication Arts - USA)
Deadline: 6 January 2012
Entry fees charged

Bright Ideas in Use of Color
(Bright Books - USA)
Deadline: 6 January 2012
No entry fees charged

Bright Ideas in Business Cards
(Bright Books - USA)
Deadline: 6 January 2012
No entry fees charged

Bright Ideas in Brochures
(Bright Books - USA)
Deadline: 6 January 2012
No entry fees charged

Bright Ideas in Layouts
(Bright Books - USA)
Deadline: 6 January 2012
No entry fees charged

Top 100 New Creatives
(CMYK - USA)
Deadline: 9 January 2011
Entry fees charged

Communicator Awards
(IAVA - USA)
Final Deadline: 13 January 2012
Entry fees charged

Summit Creative Awards
(Summit International Awards - USA)
Deadline: 13 February 2012
Entry fees charged

Bright Ideas in Logo Design 2
(Bright Books - USA)
Deadline: 2 March 2012
No entry fees charged

Communication Arts Photography Competition
(Communication Arts - USA)
Deadline: 16 March 2012
Entry fees charged

Communication Arts Design Competition
(Communication Arts - USA)
Deadline: 11 May 2012
Entry fees charged

Communication Arts Advertising Competition
(Communication Arts - USA)
Deadline: 11 May 2012
Entry fees charged

PAPERWORKS Letterhead Contest
(Neenah Paper - USA)
Deadline: Ongoing - judged quarterly
No entry fees charged

PAPERWORKS Text And Cover Contest
(Neenah Paper - USA)
Deadline: Ongoing - judged quarterly
No entry fees charged

(To make sure you are reading the latest bLog-oMotives design competition update click here.)
You may want to read my article about participating in design industry competitions and calls for book submissions: A collection of design competition - and book submission request - tips, tricks and observations.

A design competition calendar is also available at Icograda. L├╝rzer's ARCHIVE has an impressive online list of competitions sponsored by international magazines and organizations. Dexinger posts competitions of great value to industry professionals - however designers need to be aware that some of the listings are for "spec" work as a requirement for submission. Requests for new, or speculative, work as a condition of entering a "contest" are much different than legitimate design competition "calls for entries," in which previously created works are judged for possible awards, exhibition, or publication in an annual or other book.

My own work appears in over 140 graphic design books. Many of those inclusions are the result of design competitions, or requests for submissions, like those listed above.

© 2011 Jeff Fisher LogoMotives

UCDA "Designer" features "Logo Rip-off" article

The Fall 2011 issue of the University and College Designers Association (UCDA) publication Designer features the article "Logo Rip-off," about designer Jeff Fisher's recent experience with the site LogoGarden.com appropriating and selling his original logo designs. Editor Kirsten Ruby contacted Fisher, after reading his blog entry "LogoGarden.com harvests pros' logos - including Jeff Fisher designs - and sells images on site," asking to share the copyright infringement situation with magazine readers.

The University and College Designers Association (UCDA) inspires designers working in academia in North America and around the world by delivering relevant programming and benefits in a personal and thoughtful way. The organization provides for the professional and personal growth of its members, and advocates for designer and educators roles within their institution. UCDA works to elevate the importance of design overall.

Designer is the quarterly journal of the UCDA. It is a benefit of membership in the organization. A Designer subscription-only membership is $50 per year.

© 2011 Jeff Fisher LogoMotives