Identity Crisis! teaser No. 11

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is a second spread from the Toppers Pizza identity re-design and rebranding case study from Shine Advertising Co.. The opening spread of the client's project was posted in Identity Crisis! teaser No. 6.

This entry originally appeared on the Identity Crisis! blog. Look for Identity Crisis! on bookstore shelves in October.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

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