Toot! Toot!*:
Fisher to speak at 2008 HOW Design Conference

Jeff Fisher, the Engineer of Creative Identity for the Portland design firm Jeff Fisher LogoMotives, will be a speaker at the 2008 HOW Design Conference to be held May 18-21 at the Hynes Convention Center in Boston, MA. This annual creativity, business and technology conference for graphic design professionals will feature nearly 50 speakers and wide variety of topical sessions and workshops.

Fisher's session, Planning, Packaging & Promoting Yourself as the Product, will take a look at the challenges faced by graphic designers in marketing their own services. On Tuesday, May 20, the designer/author will have a book signing in the How Conference Bookstore.

Attendees can choose from more than 50 sessions in a variety of tracks, including Creativity & Inspiration, Design Disciplines, Career Development and more. Optional events include pre-conference workshops, a networking lunch, Boston design studio tours and more. The Conference will also host a Design Resource Center with exhibits featuring paper, stock photography, computer hardware and software, and products from other industry vendors.

More than 3,000 graphic designers, art directors, creative directors and illustrators are expected to participate in this year's Conference. The 2008 HOW Design Conference is presented by HOW Magazine, the creativity, business and technology magazine for graphic designers. HOW is published by F+W Publications, Inc. in Cincinnati, OH.

For additional information, and to register, visit the HOW Conference website and the HOW Conference blog. (The semi-early bird deadline, for conference registration savings, is Friday, April 11.)

Jeff Fisher has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 100 publications on the design of logos, the business of graphic design, and small business marketing. In late 2007 HOW Books published his latest book, Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands. Fisher's first book, The Savvy Designer's Guide to Success, was released by the publisher in 2004.

Fisher, is a member of the HOW Magazine Editorial Advisory Board and the HOW Design Conference Advisory Council.

*If I don't "toot" my own horn, no one else will.

© 2008 Jeff Fisher LogoMotives

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