Jeff Fisher to present live HOW/Print DesignCast - 'Using Social Media as a (Free!) Marketing Tool'

Jeff Fisher, the Engineer of Creative Identity for the Portland-based Jeff Fisher LogoMotives, will present the live DesignCast "Using Social Media as a (Free!) Marketing Tool" on February 18, 2010 at 4:00 p.m. ET/1:00 p.m. PT. The one-hour session is sponsored by HOW and Print magazines. The registration fee is $69. Online registration, and more information, is available on the MyDesignShop.com website.

Learn how to use Facebook, Twitter, blogging and more to grow your business, build networks, and reach out an international community of design peers and potential clients. Designer and author Jeff Fisher will sort through a variety social networking/media options and teach you how to use these FREE promotional activities.

Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands (HOW Books, 2007), is a 30-year design veteran. He has been honored with over 600 regional, national and international design awards and is featured in over 130 books about logos, the design business, and small business marketing. His first book, The Savvy Designer's Guide to Success was released in 2004 and has been reissued as a PDF on CD from MyDesignShop.com. Fisher is currently writing a new volume, Logo Type: 200 Best Typographic Logos from Around the World Explained, on the topic of typography in identity design.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

© 2010 Jeff Fisher LogoMotives

Jeff Fisher products on sale at MyDesignShop

Through Thursday, November 19, 2009, all products by designer and author Jeff Fisher - the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives - will be on sale for an additional 10% off the posted prices at MyDesignShop.com. Shop Jeff Fisher products below and use offer code HOWWB129 at the checkout to receive your savings!

The 10% discount applies to the following products:

• "How to Survive as a Freelance Designer" Live DesignCast Registration The one-hour session is sponsored by HOW Magazine on November 19, 2009 at 4:00 p.m. ET/1:00 p.m. PT. The already discounted fee of $39 will be $35.10 with the 10% off sale.

• The book Identity Crisis! 100 Redesigns That Transformed Stale Identities into Successful Brands

• The book The Savvy Designer's Guide to Success: Ideas and tactics for a killer career as a PDF on CD

• Planning, Packaging and Promoting Yourself as a Product - On Demand Webcast

© 2009 Jeff Fisher LogoMotives

Toot! Toot!*: Expert Jeff Fisher presents live HOW DesignCast - 'How to Survive as a Freelance Designer'

Jeff Fisher, the Engineer of Creative Identity for the Portland-based Jeff Fisher LogoMotives, will present the live DesignCast "How to Survive as a Freelance Designer" on November 19, 2009 at 4:00 p.m. ET/1:00 p.m. PT. The one-hour session is sponsored by HOW Magazine and the current discounted fee is $39. Those interested in participating may register through the MyDesignShop.com website.

Living—and loving—life as a creative solopreneur is an act of balance: Not enough work and you're in panic mode; too much and you're working 24/7. Take advantage of your freedom and you're not accessible to clients; chain yourself to your desk and you're a slave to them.

With that in mind, logo-design guru Jeff Fisher will share a collection of tips gleaned from his 30-year career as an agency of one.

You will learn about:

• Positioning as a means of commanding respect among clients and potential clients

• Marketing as a way of life, not just a task on your to-do list

• Working effectively from wherever you happen to be—at the neighborhood coffee shop, the beach, a villa in Italy...

Subscribers will have access to the archived version of this DesignCast for one year. In addition, as a bonus, participants will receive a free digital download of the HOW Magazine October 2009 Self-Promotion Issue with the purchase of the DesignCast.

Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands (HOW Books, 2007), is a 30-year design veteran. He has been honored with over 600 regional, national and international design awards and is featured in over 130 books about logos, the design business, and small business marketing. The industry publication Graphic Design USA named Fisher one of its "People to Watch in 2009." His first book, The Savvy Designer's Guide to Success was released in 2004 and has been reissued as a PDF on CD from MyDesignShop.com. Fisher is currently writing a new volume, with the working title of LogoType, on the topic of typography in identity design.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

Note: Through 11.19.09, use the code HOWWB129 at the MyDesignShop.com checkout to receive an additional 10% savings on the "How to Survive as a Freelance Designer" DesignCast, the book Identity Crisis!, the The Savvy Designer's Guide to Success, and the on demand DesignCast "Planning, Packaging and Promoting Yourself as a Product."

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives

Jeff Fisher to present HOW webinar onplanning, packaging and promoting yourself

Jeff Fisher, the Engineer of Creative Identity for the Portland-based Jeff Fisher LogoMotives, will present the webinar "Planning, Packaging and Promoting Yourself" on August 13, 2009 at 4:00 p.m. ET/1:00 p.m. PT. The one-hour session is sponsored by HOW Magazine and the fee is $69. Those interested in participating may register on the HOW website.

Designers are always creating complete brand identities to help clients sell their products and services. But how well are these creatives selling themselves? According to author and designer Jeff Fisher, the key to attracting new clients and more work is planning, packaging and promoting oneself as a product.

Fisher will help participants determine what “product” should be in their package, then offer tips and advice for creating the appearance of the product, getting it on the right shelf in the market, explaining the product to potential customers, and getting those customers to buy that product again and again.

Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands (HOW Books, 2007), is a 30-year design veteran. He has been honored with over 600 regional, national and international design awards and is featured in over 100 books about logos, the design business, and small business marketing. The industry publication Graphic Design USA named Fisher one of its "People to Watch in 2009." His first book, The Savvy Designer's Guide to Success was released in 2004 and has been reissued as a PDF on CD from HOWBookstore.com. Fisher is currently writing a new volume, with the working title of Logo•Type, on the topic of typography in identity design.

© 2009 Jeff Fisher LogoMotives