Identity Crisis! teaser No. 12

Here's another sneak peek at my new book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is the third spread of the Sheridan's Lattes and Frozen Custard identity re-design submission from the folks at Willoughby Design Group. The opening spread was posted in Identity Crisis! teaser No. 1 and a second image was revealed in Identity Crisis! teaser No.8.

Identity Crisis! has received some great design industry reviews. You'll find much more information about the book on the Identity Crisis! blog. Look for the book on your bookstore shelves and through all online booksellers.

Image: Copyright © 2008 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

HOW Blog posts Identity Crisis! sneak peek

For those interested in taking a closer look at the visual teaser pages of my soon-to-be released book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, a downloadable PDF has been posted on the HOW Blog.

The document includes a look at the table of contents (above), and projects from Shine Advertising Co., Willoughby Design Group and Subplot Design.

Identity Crisis! was also featured this week in the "Book Watch" section of the HOW Magazine e-newsletter with the following description:

"Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success. You'll get an inside look at the challenges of redesigning identities and see the creative and strategic thinking behind fresh design work."

HOW Books is the publisher of Identity Crisis! - and they also published my first book, The Savvy Designer's Guide to Success back in 2004. In addition, I serve on the HOW Magazine Editorial Advisory Board and the HOW Conference Advisory Council.

Look for Identity Crisis!: 50 redesigns that transformed stale identities into successful brands on your bookstore shelves in October.

© 2007 Jeff Fisher LogoMotives

Identity Crisis! teaser No. 8

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is a second spread of the Sheridan's Lattes and Frozen Custard identity re-design submission from the folks at Willoughby Design Group. The opening spread was posted earlier in Identity Crisis! teaser No. 1.

This entry originally appeared on the Identity Crisis! blog. Look for the book on your bookstore shelves in October.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.