Toot! Toot!*: 'iheartlogos' third volume gives logo love to Jeff Fisher LogoMotives identity designs

The newly released book iheartlogos season three features two logo designs by Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives.. The inspiration-filled volume, published through the iheartlogos website, features 391 logos created by 121 designers from 20 countries around the world.

The Jeff Fisher LogoMotives designs showcased (above) are the logo for the North Portland Business Association (representing businesses in the designer's own neighborhood) and the safe sex self-promotion design for A Rubber's Ducky.

The identity re-design for the North Portland Business Association took the industrial history of the area, prominent landmarks and the familiar local blue heron into consideration as design elements. The symbol also appears in the books Logos From North to South America (Spain) and the Big Book of Logos 5.

A duck's head doubling as the shape of a condom, with a reservoir-tip, was a subtle "life preserver" message in the A Rubber's Ducky safe sex image. The logo appears in the books New Logo & Trademark Design (Japan), The New Big Book of Logos, LogoLounge - Volume 1, New Logo & Trademark Collection (Japan) and Logos from North to South America (Spain).

Logo images included in the book were judged and voted on by other designers submitting logos, and individuals registered to vote, at the website The limited edition book is currently available exclusively on the site, for $25. Season four of the iheartlogos competition is currently accepting logo entries.

Fisher, a 35 year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Other book projects are currently in the works.

The designer has received over 600 design awards and his work has been published in more than 160 books on identity design, self-promotion and the marketing of small businesses. He often travels – nationally and internationally – to present courses, seminars and workshops on design, branding, marketing and social networking. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2012 Jeff Fisher LogoMotives

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