'The Art of Self Promotion' book - a valuable marketing tool for any creative professional

Over the past 15 years, my work, writings and comments have appeared in nearly 140 books. I try to keep track of such things; making others aware of great design and business resources in the process. However, once in while I will come across published surprises in bookstores, online or even through the use of the Google book search tool.

It was through a Google book search, a couple of months ago, that I first became aware of my inclusion in the book The Art of Self Promotion, written by marketing expert Ilise Benun. I had not previously seen or heard about the book at all.

Benun and I do have a history of using each other as a source in books and articles, and speaking at the same conferences. She used me as a resource in her books Self Promotion Online and The Designer's Guide To Marketing And Pricing (written with mutual friend Peleg Top), in the HOW Magazine article eSelf Promotion, and in her Art of Self Promotion newsletter. Benun provided valuable information for my first book, The Savvy Designer's Guide to Success (now available as a PDF on CD).

The two of us have been able to keep in touch over the years through multiple invitations to speak at the annual HOW Design Conference. I was also honored to make a presentation at the first Creative Freelancer Conference, an event coordinated by HOW Magazine and Benun's own firm, Marketing Mentor.

It was a real pleasure to see Benun at the recent How Design Conference in Denver. Seeing each other also gave me an opportunity to ask about the book The Art of Self Promotion.

It turns out that the book is a compilation of past articles from The Art of Self Promotion newsletter, published by Benun's own Marketing Mentor Press. The Art of Self Promotion is packed with valuable self promotion suggestions and examples. My own inclusion is in regards to the use of my "Toot! Toot!" press releases in marketing my design and writing efforts.

Benun was kind enough to give me a copy of the book when we last met. I would strongly recommend that all creative professionals get themselves a copy of The Art of Self Promotion - a great tutorial in marketing and promotion tactics.

© 2010 Jeff Fisher LogoMotives.

'Identity Crisis!' to be available at firstCreative Freelancer Conference

While there will not be an official bookstore at the Creative Freelancer Conference - to be held August 27-29 at the Hyatt Regency in Chicago - the book Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands will be available at the event registration desk. Author Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, will be the closing speaker for the conference with his session, "Reaping the Rewards of Creative Independence." He will also be autographing copies of the book throughout the industry activity.

The Creative Freelancer Conference, co-sponsored by HOW Magazine and Marketing Mentor, will provide independent designers, illustrators, copywriters, photographers and others with pricing strategies, marketing techniques and the best business practices for running a one-person business.

Those interested in the new event may learn more on the Creative Freelancer Conference Blog. Additional information, and registration, is available on the Creative Freelancer Conference website.

© 2008 Jeff Fisher LogoMotives

Clickety-clacks along LogoMotives' cyber tracks

Several online postings have been sending traffic to bLog-oMotives throughout the day. The first was an entry on the Creative Freelancer Conference blog from my friend Ilise Benun.

Benun, one of the co-founders of conference sponsor Marketing Mentor, wrote about the fact that the site DesignHide recently posted an interview with me - the closing speaker for the Creative Freelancer Conference.

The conference will be held in Chicago, August 27-29. The deadline for a $60 "early bird" registration has just been extended until July 31.

Yesterday the Spanish publishing house Index Book announced the European release of their latest design volume, A Tribute to Celebrities, by Pedro Guitton. According to the webpage for the book:

Almost 1,000 graphic tributes to celebrities from a variety of fields such as cinema, arts, television, music, sports, cartoon and other famous personalities.

Get plugged into some 500 graphic designers and agencies from all over the world, each with their own unique style: Akihiro Sai, Cocobongo Artworks, Jeff Fisher, Gianni Rossi, Guilherme Marconi, Hausgrafik, Musa Collective, Nick/Leyp, Noma Bar, Quickhoney, Serial Cut, eBoy, Tracy Sabin and more.

From the search results bringing people to my blogs, more than a few people were wondering who that "Jeff Fisher" guy was. Many examples of my work is showcased in other books by Guitton. One design is included in the new volume - but more about that when the book is released in the U.S.

The site of the free eBook download Winners and Losers in a Troubled Economy was also sending visitors to bLog-oMotives. The London digital agency cScape, publisher of the ebook, listed my recent blog entry "Why my design business is at its best when the national economy is at its worst" on the "Useful Links" page of the book promotion website.

Not a bad day for the marketing and promotions department at Jeff Fisher LogoMotives (that would be me).

© 2008 Jeff Fisher LogoMotives

Creative Freelancer Conference blogprovides a preview to what to expect

The official companion blog for the first annual Creative Freelancer Conference is now up and running. Colleen Wainwright, aka the communicatrix, is the fearless blogmistress, and will also be a speaker at the event. Readers will be able to peruse blog entries from Wainwright, HOW Magazine editor Bryn Mooth and other speakers, to be posted between now and the August 2008 design industry activity.

The Creative Freelancer Conference will be held August 27-29 at the Hyatt Regency in Chicago. The event, co-sponsored by HOW Magazine and Marketing Mentor, will provide independent designers, illustrators, copywriters, photographers and others with pricing strategies, marketing techniques and the best business practices for running a one-person business.

Speakers for the conference include Ilise Benun and Peleg Top of Marketing Mentor; cartoonist, artist and writer Lloyd Dangle; and PR and issues management specialist Joan Gladstone of Gladstone International. Author, speaker, trainer and entrepreneur Lee Silber and Dyana Valentine, founder and principal of Creative Consultancy, will also be making presentations. Closing speaker for the event will designer and author Jeff Fisher of Jeff Fisher LogoMotives with his session, "Reaping the Rewards of Creative Independence."

Check out the latest conference news, and some of what to expect from the speakers, at the Creative Freelancer Conference blog.

© 2008 Jeff Fisher LogoMotives

Creative Freelancer Conference site goes live

This past week the web presence promoting the new and upcoming Creative Freelancer Conference went live. The creative industries activity will be held August 27-29 at the Hyatt Regency in Chicago.

The event, co-sponsored by HOW Magazine and Marketing Mentor, will provide independent designers, illustrators, copywriters, photographers and others with pricing strategies, marketing techniques and the best business practices for running a one-person business.

Speakers for the conference include Ilise Benun and Peleg Top of Marketing Mentor; cartoonist, artist and writer Lloyd Dangle; and PR and issues management specialist Joan Gladstone of Gladstone International. Author, speaker, trainer and entrepreneur Lee Silber and Dyana Valentine, founder and principal of Creative Consultancy, will also be making presentations. Closing speaker for the event will designer and author Jeff Fisher of Jeff Fisher LogoMotives with his session, "Reaping the Rewards of Creative Independence."

Those interested in the new event may learn more on a regular basis on the Creative Freelancer Conference Blog, hosted by blogmistress Colleen Wainwright of communicatrix. Additional information, and registration, is available on the Creative Freelancer Conference website. An "early bird" registration discount of $60 is in effect until July 15th.

(Psst! - I still have personal issues with the word "freelance".)

© 2008 Jeff Fisher LogoMotives

Toot! Toot!*: Industry expert Jeff Fisher cited inThe Designer's Guide to Marketing and Pricing

Jeff Fisher, the Engineer of Creative Identity for the Portland-based identity design firm Jeff Fisher LogoMotives, is quoted and referenced in The Designer's Guide to Marketing and Pricing: How to win clients and what to charge them from HOW Books. The volume, by industry experts Ilise Benun and Peleg Top of Marketing-Mentor.com, provides designers with examples, case studies and worksheets for creating business plans, establishing a marketing strategy, and the successful day-to-day operation of an independent design business.

Designer and author Jeff Fisher is quoted in the book in regards to the need to "have passion for the cause" when doing pro bono work for nonprofit organizations. His first book, The Savvy Designer's Guide to Success, is also listed as recommended reading in the newly released book from Benun and Top.

Jeff Fisher has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in over 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was recently released by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.

(* If I don’t "toot!" my own horn, no one else will.)

Note: In the near future a complete review of the new book will be posted on bLog-oMotives.

© 2008 Jeff Fisher LogoMotives

Jeff Fisher to speak at Creative Freelancer Conference

In addition to speaking at the 2008 HOW Design Conference in May, one of my upcoming speaking engagements will be as the closing speaker for the new Creative Freelancer Conference to be held in Chicago this August 27-29. The event, co-sponsored by HOW Magazine and Marketing Mentor, will provide independent designers, illustrators, copywriters, photographers and others with pricing strategies, marketing techniques and the best business practices for running a one-person business. I will be speaking on "Reaping the Rewards of Creative Independence."

For additional information, go the Creative Freelancer Conference website.

(Psst! - I still have personal issues with the word "freelance".)

© 2008 Jeff Fisher LogoMotives