The small-budget media relations of Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, are featured as a case study in the new book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Written by Casey Hibbard, the leading expert on creating and and managing customer stories, the volume is a January 2009 release from AIM Publishers.
Fisher's use of his "Toot! Toot!" press releases to tell the stories of his business and client success, while establishing valuable relationships with online and traditional print media, is highlighted in the book. In Stories That Sell author Casy Hibbard introduces the concept of Success-Story Marketing™, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits.
Hibbard, founder and president of Compelling Cases, Inc., has helped numerous companies create more than 450 customer stories over the past decade. She is featured in numerous books, articles, and teleclasses on the topic; and often consults with organizations one-on-one and conducts online customer-story classes.
Designer Jeff Fisher is the author of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007). He has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004. Fisher is currently writing a book about typography in identity design. In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation
More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.
(* If I don’t "toot!" my own horn, no one else will.)
© 2009 Jeff Fisher LogoMotives