Update: The 'Become a Branding Expert Ultimate Collection' SOLD OUT on 04.01.11 through the MyDesignShop.com website.
The book Identity Crisis!: 100 Redesigns That Transformed Stale Identities into Successful Brands by Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is included in the latest Ultimate Collection Series package offered by MyDesignShop.com. The 'Become a Branding Expert!' collection is limited to 100 purchases at the special price of $119.
The 'Become a Branding Expert Ultimate Collection' also includes:
Why We Buy, Why We Brand. Debbie Millman's Branding Secrets On Demand DesignCast. Debbie Millman takes a keen look at the influence branding has on our everyday lives, from branding ourselves and the world around us to the role branding plays in the products we buy and the way we live.
Chermayeff & Geismar's Identity Design Process Revealed - On Demand Master Class. Sagi Haviv, recently called a "logo prodigy" by The New Yorker, walks you through his firm's time-tested approach to identity design, with 4 real-world case studies from start to finish.
A Logo Does Not Make A Brand - On Demand Master Class with Joe Duffy. In this Master Class, Joe Duffy discusses what brands need today: a complete 'language' that is unique to them, one that they can call their own. This language must encompass every point of contact with the audience - the way it looks, sounds, even smells.
Branding is Like Dating - On Demand Conference Session. Marcus Hewitt will take you from initial concept to potential repositioning. Plus, learn the seven steps to better brand relationships.
2009 How Annual CD. Get a whole year's worth of inspiration & ideas from the leading business and creativity magazine for graphic designers.
2009 Print Retrospective CD. Portable, searchable, and printable, this CD offers a gorgeous look book and insightful critique of the best design in the United States and around the world.
The $119 special offer is valued at $330.
© 2011 Jeff Fisher LogoMotives