reviews "Identity Crisis!"

Back in the fall of 2007 my second book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was released by How Books. It's always the hope of any author that their book will have some longevity - or take on a life of its own. I was very pleased when I contacted by the editors at the recently revamped with an expressed interest to take a new look at Identity Crisis!. With copies of the book still available online, and in the design section of some bookstores, I appreciate the review.

© 2012 Jeff Fisher LogoMotives

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