The upcoming book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands features 50 case studies of identity re-designs and rebranding with the application of the new business images. Projects showcased include "mom and pop" businesses, major corporations, educational facilities, nonprofit organizations, government agencies and more.
Design entities from around the world, from one-person operations to major industry firms, submitted work for possible inclusion in the book. With a series of Identity Crisis! blog entries I will announce the firms and projects that are included in the book. Each re-design is an Identity Crisis! chapter.
Here are the first ten re-design case studies included in the book, listed by project featured and firm responsible for the effort:
P.E.O. International Sisterhood
Sayles Graphic Design • Des Moines, IA USA
Shine Advertising Co. • Madison, WI USA
Studio GT&P • Foligno (PG), Italy
Octavo Designs • Frederick, MD USA
3 Dogz Creative Inc. • Toronto, ONT Canada
Shared Ownership Homes
Common Sense Design • New Hamburg, ONT Canada
Atlas Economic Research Foundation
CC Graphic Design • Salt Lake City, UT USA
Fagerholm & Jefferson Law Corporation
Mayhem Studios • Los Angeles, CA USA
New Triad for Collaborative Arts
Finamore Design • Brooklyn, NY USA
Jeff Fisher LogoMotives• Portland, OR USA
Over the next few weeks I will post additional contributors to Identity Crisis!, as well as other news and notes. The book is scheduled for September release.
(This entry originally appeared on the Identity Crisis! blog)
© 2007 Jeff Fisher LogoMotives