Identity Crisis! teaser No. 3

The upcoming book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands features 50 case studies of identity re-designs and rebranding with the application of the new business images. Projects showcased include "mom and pop" businesses, major corporations, educational facilities, nonprofit organizations, government agencies and more.

Design entities from around the world, from one-person operations to major industry firms, submitted work for possible inclusion in the book. With a series of Identity Crisis! blog entries I will announce the firms and projects that are included in the book. Each re-design is an Identity Crisis! chapter.

Here is the second group of ten re-design case studies included in the book, listed by project featured and firm responsible for the effort:

La Baguette
Paragon Integrated Marketing Communications • Salmiya, Kuwait

Enforme Interactive
Octavo Designs • Frederick, MD USA

Union Leasing
Brainforest, Inc. • Chicago, IL USA

Glitschka Studios
Glitschka Studios • Salem, OR USA

Buckfast Organic Bakery/Clive's
biz-R • Totnes, Devon, Great Britain

American Design Awards
Graphicwise, Inc. • Irvine, CA USA

Minturn Inn
b-design • San Diego, CA USA

MyBrand • Lisbon, Portugal

Sheridan's Frozen Lattes and Custard
(See sample layout)
Willoughby Design Group • Kansas City, MO USA

Belle Provence
John Silver Design• Bothell, WA USA

Over the next few weeks I will post additional contributors on Identity Crisis!, as well as other news and notes. The book is scheduled for an September release.

© 2007 Jeff Fisher LogoMotives

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