The upcoming book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands features 50 case studies of identity re-designs and rebranding with the application of the new business images. Projects showcased include "mom and pop" businesses, major corporations, educational facilities, nonprofit organizations, government agencies and more.
Design entities from around the world, from one-person operations to major industry firms, submitted work for possible inclusion in the book. With a series of Identity Crisis! blog entries I will announce the firms and projects that are included in the book. Each re-design is an Identity Crisis! chapter.
Here is the second group of ten re-design case studies included in the book, listed by project featured and firm responsible for the effort:
La Baguette
Paragon Integrated Marketing Communications • Salmiya, Kuwait
Enforme Interactive
Octavo Designs • Frederick, MD USA
Union Leasing
Brainforest, Inc. • Chicago, IL USA
Glitschka Studios
Glitschka Studios • Salem, OR USA
Buckfast Organic Bakery/Clive's
biz-R • Totnes, Devon, Great Britain
American Design Awards
Graphicwise, Inc. • Irvine, CA USA
Minturn Inn
b-design • San Diego, CA USA
URBANOS
MyBrand • Lisbon, Portugal
Sheridan's Frozen Lattes and Custard
(See sample layout)
Willoughby Design Group • Kansas City, MO USA
Belle Provence
John Silver Design• Bothell, WA USA
Over the next few weeks I will post additional contributors on Identity Crisis!, as well as other news and notes. The book is scheduled for an September release.
© 2007 Jeff Fisher LogoMotives
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