The upcoming book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands features 50 case studies of identity re-designs and rebranding with the application of the new business images. Projects showcased include "mom and pop" businesses, major corporations, educational facilities, nonprofit organizations, government agencies and more.
Design entities from around the world, from one-person operations to major industry firms, submitted work for possible inclusion in the book. With a series of Identity Crisis! blog entries I will announce the firms and projects that are included in the book. Each re-design is an Identity Crisis! chapter.
Here is the second group of ten re-design case studies included in the book, listed by project featured and firm responsible for the effort:
Paragon Integrated Marketing Communications • Salmiya, Kuwait
Octavo Designs • Frederick, MD USA
Brainforest, Inc. • Chicago, IL USA
Glitschka Studios • Salem, OR USA
Buckfast Organic Bakery/Clive's
biz-R • Totnes, Devon, Great Britain
American Design Awards
Graphicwise, Inc. • Irvine, CA USA
b-design • San Diego, CA USA
MyBrand • Lisbon, Portugal
John Silver Design• Bothell, WA USA
Over the next few weeks I will post additional contributors on Identity Crisis!, as well as other news and notes. The book is scheduled for an September release.
© 2007 Jeff Fisher LogoMotives