The multiple blogging efforts of Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, are featured in the TCG eZine article "Make it Big by Blogging: an Interview with Jeff Fisher and Sheri L Koetting." The Web publication is an online resource of The Creative Group, a firm that focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations fields
In the article, designer/author Fisher and the design firm MSLK's Sheri Koetting, are interviewed about blogs being a great low-cost or no-cost way to promote oneself as a business or potential employee.
The blog presence bLog-oMotives is used to make readers aware of the author's design efforts, announce speaking engagements, share design inspirations and more. Fisher makes use of the "Identity Crisis!" blog to promote his book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands. A third blog, Jeff Fisher LogoMotives serves as a blogfolio for the design professional.
Fisher, also the author of The Savvy Designer's Guide to Success: Ideas and tactics for a killer career (recently re-released as a PDF on CD by HOWBookstore.com), has been blogging as a business marketing tool since 2005.
© 2009 Jeff Fisher LogoMotives