LogoMotives Design Tracks: Critters • Part 1

In organizing 30+ years of design work, I've noticed that many past logo design projects can be sorted by themes, such as colors, shapes, typographic treatments, style, or certain types of images. Future "LogoMotives Design Tracks" will focus on presenting the identity design projects of Jeff Fisher LogoMotives in a variety of categories.

Animal life has been the subject of a large number of my logo design efforts - back to my college days in the late 1970s. Below are some examples, presented as "Critters • Part 1."

A Rubber's Ducky
Client: Jeff Fisher LogoMotives
Location: Portland, OR USA

The duck's head being the shape of a condom with a reservoir-tip was a subtle "life preserver" message in this safe sex image. The logo appears in the books New Logo & Trademark Design (Japan), The New Big Book of Logos, LogoLounge - Volume 1, New Logo & Trademark Collection (Japan), and Logos from North to South America (Spain).

Read more about the A Rubber's Ducky logo

The Food Chain
Client: triangle productions!
Location: Portland, OR USA

This logo, for a production of playwright Nicky Silver's dark comedy, has been featured in the books New Logo & Trademark Design (Japan), The New Big Book of Logos, Letterhead and Logo Design 7, Graphically Speaking, LogoLounge - Volume 1, and New Logo: One (Singapore).

For The Birds
Client: For The Birds
Location: Portland, OR USA

For The Birds was created for a friend who was planning on opening a bird house store. The logo is featured in the books New Logo & Trademark Design (Japan), Bullet-Proof Logos and The New Big Book of Logos.

Read more about the For The Birds logo.

Black Dog Furniture Design
Client: Black Dog Furniture Design
Location: Portland, OR USA

Brett Bigham, the designer of new furniture from recycled parts, had his own drawing of his dog incorporated into the logo for the business. The logo was honored with a 2002 American Graphic Design Award. It also is represented in the The New Big Book of Logos, Letterhead and Logo Design 7, Graphically Speaking, American Corporate Identity 18, Global Corporate Identity, the 2002 PRINT Regional Design Annual, Logo Design for Small Business 2, 100's Visual Logos and Letterheads and Graphis Logo 6.

Crossings
Client: Crossings at the Riverhouse
Location: Bend, OR USA

The resort hotel restaurant Crossings is located on the Deschutes River at the site of a historical cattle drive crossing. Lettering in the name is "off" a bit on purpose - to give the word Crossings the look of a hand set 1800's western poster. The logo won a Drake Award from the Central Oregon Ad Club. It also appears in the books Restaurant Graphics 2, New Logo & Trademark Design (Japan), LogoLounge, Volume 1 and Logo Design for Small Business 2.

North Bank Cafe
Client: North Bank Cafe
Location: Portland, OR USA

The television show Northern Exposure meets a cross-dressing, winking moose in this restaurant identity. It appears in the books Logo Design for Small Business 2, 1000 Restaurant Bar & Cafe Graphics and 100's Visual Logos and Letterheads.

Note: Many of the books mentioned in this post may be found at the LogoMotives Design Depot Bookstore.

© 2009 Jeff Fisher LogoMotives

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