Toot! Toot!*: Identity by Jeff Fisher LogoMotives published in 'Designing for the Greater Good'

The new released book Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design, by Peleg Top and Jonathan Cleveland, features an identity design by Jeff Fisher, the Engineer of Creative Identity for the Portland-based Jeff Fisher LogoMotives. The designer's logo concept for the Cat Adoption Team (C.A.T.) appears in the Rockport Publishers volume.

Designing for the Greater Good features interviews with leading designers who do cause-related work for all kinds of organizations. A wealth of eye-catching full-color examples include notable and memorable designs from social service campaigns and organizations around the world. Also featured is a valuable Q&A with influential designers from both government-funded and private non-profits which explores the design ideas employed, the designers' inspirations, materials, and the financial results that effective cause-related design work can achieve.

Fisher's Cat Adoption Team design won a Silver Award in the Summit Creative Awards. It is featured in the books Killed Ideas, Vol. 1, Letterhead & Logo Design 11 and American Graphic Design & Advertising 25. The yet to be published LogoLounge Master Library Vol. 2, Logolicious and Logo Nest 01 (Australia) will include the design. The logo also appears in the textbook Perfect Match Art Primary 5, by Prisca Ko Hak Moi - a collaborative project of publisher Pearson Education South Asia and Ministry of Education Singapore.

Fisher, a 32-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book Logo Type, about typography in identity design, with a scheduled release of late 2010.

The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2010 Jeff Fisher LogoMotives

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