Toot! Toot!*: Stumptown Clowns logo wins an American Graphic Design and Advertising Award

The Stumptown Clowns identity, by Jeff Fisher - Engineer of Creative Identity for the Portland firm Jeff Fisher LogoMotives - has been recognized with an American Graphic Design and Advertising Award. The awards, formerly known as American Corporate Identity, recognize the best graphic design and advertising in the U.S.

After attending Clown School in 2009, and becoming a member of the Portland Rose Festival Amtrak Cascades Character Clown Corps, the designer and several clown pals opted to form the Stumptown Clowns troupe for non-festival public appearances. When the name was adopted, Fisher immediately visualized a graphic clown face within the needed letterforms.

In 2009, Jeff Fisher was a judge for the American Graphic Design and Advertising 25. Jeff Fisher LogoMotives has been the recipient of 27 American Corporate Identity Awards in the past.

Fisher, a 32-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book Logo Type, about typography in identity design, with a scheduled release of late 2010.

The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2010 Jeff Fisher LogoMotives

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