Toot! Toot!*: New 'iheartlogos' volume gives love to Jeff Fisher LogoMotives identity designs

The recently released book iheartlogos season one includes design efforts from Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives.. The inspiration-filled volume, published through the iheartlogos website, features 462 logos created by 109 designers from 26 countries around the world.

The Jeff Fisher LogoMotives designs selected (above) include the logo for Fontana, CA computer consulting firm DataDork and an identity concept for the Cat Adoption Team. Also showcased in the book is the logo for the Portland entertainment troupe Stumptown Clowns, of which designer Fisher is a member in his alter-ego persona of clown Toots Caboose.

Identities included in the book were judged and voted on by other designers submitting logos, and individuals registered to vote, at the website The limited edition book is currently available exclusively on the site, for $25 - which includes free shipping in the continental United States. Season two of the iheartlogos competition is currently underway.

Fisher, a 30+ year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Other book projects are currently in the works.

The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses. He often travels – nationally and internationally – to present courses, seminars and workshops on design, branding, marketing and social networking. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives

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