Clickety-clacks along the LogoMotives tracks

In the past month there have been quite a few mentions and sightings of Jeff Fisher LogoMotives out there in the cyber and real worlds:

• Inside Digital Design: Brands, Logos and Identity Crisis
Scott Sheppard, CEO, Executive Producer and Founder of Inside Media Networks and co-host Gene Gable interviewed me about my book Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands, The podcast program is also available for download from iTunes.

• Online Marketing Tips (Use These Today!)
In offering authors book marketing advice, The Writer's Handbook Blog suggested that readers take a look at the list of social networking/media sites I have used to promote my book, Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands.

• 26 Business Cards of Graphic & Web Designers on Twitter
On The Design Cubicle, Brian Hoff presented a collection of 26 business cards from industry peers who are on Twitter - including my own card for Jeff Fisher LogoMotives (above).

• My Freelance Life: Why I Started On The Road To Self- Employment
On the CMD+Shift Design Blog, Liz Andrade includes my input about getting starting as an independent graphic designer - over 30 years ago.

• 25 Must Read Interviews From 2008
The resource site You The Designer has compiled a reference list of 25 design-related interviews from the year - including the interview with me by Just Creative's Jacob Cass.

• Making Time to Market
Linda Whitehead, Vice President of Marketing at ADBASE, gave my marketing methods a mention in her Insight article.

• Links of the day
Marketing through social networks & social media was also a "link of the day" at Matt Lambert's Cardeo.

• Nerdy Daily Links
In the category of "Design Portfolio Exposure" the website AndySowards.com posted the link to my blogfolio entry Marketing logo design efforts with online resources

• Tips To A Greater Logo
The blog AainaA referenced the interview designer Jacob Cass did with me for Just Creative: Logo Design Tips & A Not-So-Ordinary Interview with Famous Celebrity Logo Designer, Jeff Fisher.

• Designers Favorite Fonts In Use
Designer Niki Brown included my favorite font in this Design O'Blog entry. (Thanks to Mayhem Studios for the mention about the piece, too!)

• Graphic Design 101
The October issue of NAILS Magazine includes references to my design efforts for the Portland nail salon Diva, in this article by Ami Neiberger-Miller. The article was the result of my response to a HelpAreporterOut.com (HARO) posting by the writer.

© 2008 Jeff Fisher LogoMotives

Designers Who Blog to be featuredin "Blogs: Mad About Design" book

Recently, over at Designers Who Blog, my friend Cat Morley - the force behind DWB and other design industry Internet entities - made it be known that the Spanish maomao Publications was including a number of the blog's designer banners in the upcoming book Blogs: Mad About Design. According to Macarena San Martín, editor of the book, the Jeff Fisher LogoMotives/bLog-oMotives banner will be included.

I'll be in good company - with the likes of Armin Vit, David Airey, Eric Karjaluoto, Emily Chang, Seth Godin, Stefan G. Bucher and others.

I'll post additional information about Blogs: Mad About Design as the release date nears. The book becomes one of over 100 volumes in which my work is represented or Jeff Fisher LogoMotives is written about.

© 2008 Jeff Fisher LogoMotives

Jeff Fisher on Masters of Graphic Design interview list

Noupe, a web developer's online resource, has posted Masters of Graphic Design: 25+ Interviews on their blog. The piece is made up of links to interviews with designers and illustrators from online resources around the world.

The interview link that features myself is the recent Just Creative article Logo Design Tips & A Not-So-Ordinary Interview with Famous Celebrity Logo Designer, Jeff Fisher, from Jacob Cass.

Noupe defines itself as a site that "passionately delivers stylish and dynamic news for designers and web-developers on all subjects of design, ranging from; CSS, Ajax, Javascript, web design, graphics, typography, advertising & much more. Our goal is to help you communicate effectively on the web with an engaging website or functional interface."

Thanks for the flattering mention Noupe.

© 2008 Jeff Fisher LogoMotives

It's in the cards...

Five years ago I was preparing to speak at the HOW Design Conference in New Orleans and realized that I needed to change my ways. Until that time Jeff Fisher LogoMotives did not have a business card. In fact, in the Portland design market I was commonly referred to as "that designer who doesn't have a business card" and had not made use of a card for over a decade. Heading off to my first major design conference, I knew that I needed to have an identifying card to share with others in the profession.

I'd had the concept for my cards (stored away in my tiny little brain) for many years. It was just one of those "the cobbler's kids have no shoes" kind of things - I've always been horrible about getting design projects completed for myself. So, I finally created the business card I wanted; one modeled after the railroad cards in the board game Monopoly. The wonderful folks at Oblation Papers & Press produced my beautiful letterpress cards. I don't remember the quantity produced. I do remember that the final product ended up costing me just over 70 cents per card. Still, it was a very worthy investment in making a great first impression - and it even ended up in The Big Book of Business Cards.

A couple of weeks ago I was looking at my schedule of upcoming speaking engagements, and networking events, and realized I should check my inventory of cards. I was a bit stunned to determine that I only had about 40 of the letterpress cards left in my stationery cabinet. With a Portland biznik networking event less than a week away, I decided I'd better update the mission statement on my card, add needed information and reorganize some content. I uploaded the file to the site of NitroPrint (the company who had done a great job for me on an Identity Crisis! postcard last fall) and in a couple days I had my new card - at less than 3 cents a piece! I'm very happy with the end result and I've been passing the things around like crazy in both Portland and Seattle in the last week.

Today I noticed a timely post on Designers Who Blog about the business cards of those who blog. Check out "Business Cards of Bloggers" and add yours to the growing collection.

© 2008 Jeff Fisher LogoMotives

"Identity Crisis is a rare book" - Chuck Green

One of the blogs I check out on a regular basis is PagePlane, an online presence of design industry expert and author Chuck Green. His site Ideabook.com, the tutorials he offers, and his Jumpola design links are incredible resources for anyone in the profession.

On PagePlane Green has posted a review of Identity Crisis! under the headline Identity Crisis is a rare book. In part the review reads:

If you are a graphic designer who has real-world clients—I suggest you add this book to your toolbox. If you are a business owner or marketer who wants to see how others make over and leverage their identity—Jeff Fisher’s Identity Crisis is a good place to start.

The entire review is available on PagePlane.

© 2007 Jeff Fisher LogoMotives