Landa, a brand and creative strategist - and Distinguished Professor in the Department of Design at Kean University of New Jersey - was gracious enough to provide some input for my upcoming book, Identity Crisis!. In one of her emails, she suggested I take a look at her just published "short," 10 Truths Behind Successful Brands. It's a great little resource and you can't beat the price.
If Landa's name seems a bit familiar; it should. She is the author of the design volumes Designing Brand Experiences, Graphic Design Solutions, Advertising By Design and Thinking Creatively. Landa is also co-author of 2D: Visual Basics for Designers and Visual Workout: Creativity Workbook.
So, in addition to checking out the writing of Robin Landa, take a look at the other offerings of Amazon Shorts. You will find a great selection of valuable (and inexpensive) writing on an incredibly wide variety of topics.
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