An introduction to Amazon Shorts

Recently, design educator and writer Robin Landa introduced me to Amazon Shorts. No, Amazon is not marketing their own brand of boxer underwear. Amazon Shorts are never-before- seen short works from a wide variety of well-known authors, available only on - for 49 cents each!

Landa, a brand and creative strategist - and Distinguished Professor in the Department of Design at Kean University of New Jersey - was gracious enough to provide some input for my upcoming book, Identity Crisis!. In one of her emails, she suggested I take a look at her just published "short," 10 Truths Behind Successful Brands. It's a great little resource and you can't beat the price.

If Landa's name seems a bit familiar; it should. She is the author of the design volumes Designing Brand Experiences, Graphic Design Solutions, Advertising By Design and Thinking Creatively. Landa is also co-author of 2D: Visual Basics for Designers and Visual Workout: Creativity Workbook.

So, in addition to checking out the writing of Robin Landa, take a look at the other offerings of Amazon Shorts. You will find a great selection of valuable (and inexpensive) writing on an incredibly wide variety of topics.

© 2006 Jeff Fisher LogoMotives

1 comment:

Dani Nordin said...

I'll have to check this out. I'm on Gather as well, and they've been doing quite a bit with the Amazon Shorts—I think there's a group on Gather that holds periodic contests to get new shorts on the site.

I do agree that it sounds a bit like Amazon is marketing its own line of boxers.