Recently, design educator and writer Robin Landa introduced me to Amazon Shorts. No, Amazon is not marketing their own brand of boxer underwear. Amazon Shorts are never-before- seen short works from a wide variety of well-known authors, available only on Amazon.com - for 49 cents each!Landa, a brand and creative strategist - and Distinguished Professor in the Department of Design at Kean University of New Jersey - was gracious enough to provide some input for my upcoming book, Identity Crisis!. In one of her emails, she suggested I take a look at her just published "short," 10 Truths Behind Successful Brands. It's a great little resource and you can't beat the price.
If Landa's name seems a bit familiar; it should. She is the author of the design volumes Designing Brand Experiences, Graphic Design Solutions, Advertising By Design and Thinking Creatively. Landa is also co-author of 2D: Visual Basics for Designers and Visual Workout: Creativity Workbook.
So, in addition to checking out the writing of Robin Landa, take a look at the other offerings of Amazon Shorts. You will find a great selection of valuable (and inexpensive) writing on an incredibly wide variety of topics.
© 2006 Jeff Fisher LogoMotives
1 comment:
I'll have to check this out. I'm on Gather as well, and they've been doing quite a bit with the Amazon Shorts—I think there's a group on Gather that holds periodic contests to get new shorts on the site.
I do agree that it sounds a bit like Amazon is marketing its own line of boxers.
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