Toot! Toot!*:

Jeff Fisher LogoMotives recognized by

American Corporate Identity 23 awards

The Portland graphic design firm Jeff Fisher LogoMotives has been honored with two awards in the American Corporate Identity 23 design competition. The winning entries will be featured in David E. Carter's book, American Corporate Identity 2008, to be released later this year. Designer Jeff Fisher has received 27 of the ACI honors over the past 10 years.

The logo for the North Portland Pride BBQ and Festival, sponsored by the University Park United Methodist Church, was one of the images honored. The annual summer event, promoting the diversity and inclusivity of both the church congregation and North Portland neighborhood, is represented by a traditional picnic graphic - including ants. The identity for the Emerge Medical Spa at Bridgeport in Tigard OR, with a dragonfly icon centerpiece, was also recognized.

Recently both logos also received LOGO 2007 awards and, as a result, will be featured in the upcoming book The Big Book of Logos 5. In addition, the two designs will be included in the future logo book Branded, from United Kingdom publisher D├ębut Publications Ltd.

Jeff Fisher has received nearly 550 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 85 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, The Savvy Designer's Guide to Success, was released by HOW Design Books in late 2004. His new volume, Identity Crisis!, will be on bookshelves in late 2007.

(* If I don't "toot!" my own horn, no one else will.)

© 2007 Jeff Fisher LogoMotives

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