Identity Crisis! teaser No. 7

The upcoming book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands features 50 case studies of identity re-designs and rebranding with the application of the new business images. Projects showcased include "mom and pop" businesses, major corporations, educational facilities, nonprofit organizations, government agencies and more.

Design entities from around the world, from one-person operations to major industry firms, submitted work for possible inclusion in the book. With a series of blog entries I am announcing the firms and projects that are included in the book. Each re-design is an Identity Crisis! chapter.

Here is the fourth installment of ten re-design case studies included in the book, listed by project featured and firm responsible for the effort:

Outward Bound
Identityworks • Rye, NY USA
Connacher Design • Stamford, CT USA

Vita Cafe
Fullblast, Inc • Portland, OR USA

Washington Conservation Guild
CC Graphic Design • Salt Lake City, UT USA

Joffrey Ballet
Avenue Marketing & Communications • Chicago, IL USA

Intelligent Creatures
3 Dogz Creative Inc. • Toronto, ONT Canada

The Des Moines Playhouse
Sayles Graphic Design • Des Moines, IA USA

Central Florida West
Advertising By Design • Minneola, FL USA

Union Square Partnership
Shapiro Design Associates Inc. • Irvington, NY USA

Schellin Grounds Maintenance
angryporcupine*design • Park City, UT USA

Energias de Portugal
MyBrand • Lisbon, Portugal

On the Identity Crisis! blog I will continue relaying other related news items and notes. The book is scheduled for a late September release.

© 2007 Jeff Fisher LogoMotives

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