The upcoming book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands features 50 case studies of identity re-designs and rebranding with the application of the new business images. Projects showcased include "mom and pop" businesses, major corporations, educational facilities, nonprofit organizations, government agencies and more.
Design entities from around the world, from one-person operations to major industry firms, submitted work for possible inclusion in the book. With a series of blog entries I am announcing the firms and projects that are included in the book. Each re-design is an Identity Crisis! chapter.
Here is the fourth installment of ten re-design case studies included in the book, listed by project featured and firm responsible for the effort:
Fullblast, Inc • Portland, OR USA
Washington Conservation Guild
CC Graphic Design • Salt Lake City, UT USA
Avenue Marketing & Communications • Chicago, IL USA
3 Dogz Creative Inc. • Toronto, ONT Canada
The Des Moines Playhouse
Sayles Graphic Design • Des Moines, IA USA
Central Florida West
Advertising By Design • Minneola, FL USA
Union Square Partnership
Shapiro Design Associates Inc. • Irvington, NY USA
Schellin Grounds Maintenance
angryporcupine*design • Park City, UT USA
Energias de Portugal
MyBrand • Lisbon, Portugal
On the Identity Crisis! blog I will continue relaying other related news items and notes. The book is scheduled for a late September release.
© 2007 Jeff Fisher LogoMotives