Identity Crisis! teaser No. 8

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is a second spread of the Sheridan's Lattes and Frozen Custard identity re-design submission from the folks at Willoughby Design Group. The opening spread was posted earlier in Identity Crisis! teaser No. 1.

This entry originally appeared on the Identity Crisis! blog. Look for the book on your bookstore shelves in October.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.