For those interested in taking a closer look at the visual teaser pages of my soon-to-be released book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, a downloadable PDF has been posted on the HOW Blog.
Identity Crisis! was also featured this week in the "Book Watch" section of the HOW Magazine e-newsletter with the following description:
"Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success. You'll get an inside look at the challenges of redesigning identities and see the creative and strategic thinking behind fresh design work."
HOW Books is the publisher of Identity Crisis! - and they also published my first book, The Savvy Designer's Guide to Success back in 2004. In addition, I serve on the HOW Magazine Editorial Advisory Board and the HOW Conference Advisory Council.
Look for Identity Crisis!: 50 redesigns that transformed stale identities into successful brands on your bookstore shelves in October.
© 2007 Jeff Fisher LogoMotives