Toot! Toot!*:
Jeff Fisher LogoMotives showcased in
Spanish book Eating & Designing

The design work of Jeff Fisher, the Engineer of Creative Identity for the Portland firm Jeff Fisher LogoMotives, is included in the newly released book Eating & Designing from Spanish publisher Index Book. Logos designed for the Seattle Hamburger Mary's and Celilo - the former restaurant in Portland's Governor Hotel - appear in the book by designer Marta Aymerich. The volume is a collection of restaurant identities from around the world, and the use of those images in menus, signage, advertising, websites and interiors.

A hand holding a raised hamburger takes the form of the Space Needle in the logo for Hamburger Mary's. The design was previously featured in the Japanese books New Logo and Trademark Design and Logo and Trademark Collection.

The Governor Hotel interiors; and marketing and promotion efforts created by designer Jeff Fisher; made use of imagery associated with the Pacific Northwest exploration of the Lewis & Clark expedition and the 1905 Portland exposition celebrating the centennial of the trek. Letterforms from the handwritten journals of Meriwether Lewis were used to create the identity for the Celilo restaurant when the eatery and the hotel originally opened.

Jeff Fisher has received nearly 575 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His new book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was recently released by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.

(* If I don’t "toot!" my own horn, no one else will.)

© 2007 Jeff Fisher LogoMotives

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