Toot! Toot!*: Jeff Fisher book signing
at St. Johns Booksellers - November 8th

1 November 2007
For immediate release

St. Johns Booksellers, the neighborhood bookstore of North Portland graphic designer and author Jeff Fisher, will be the location of a presentation and book signing for his new book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands, on Thursday, November 8th at 7:30 p.m. Bookstore owners Liz Dorman and Nena Rawdah will host the event in their store, located at 8622 N. Lombard in the St. Johns neighborhood - about 15 minutes north of downtown Portland.

Identity Crisis!, a HOW Books/F+W Publications release, takes a fresh look at 50 before and after case studies, from designers and firms from around the world, by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success. Designers seeking inspiration - and any business considering a graphic makeover - will be presented an inside look at the challenges of redesigning identities and visual examples of creative and strategic thinking in achieving the desired results.

The work of Portland design firms Fullblast, Inc., Sockeye Creative and Jeff Fisher LogoMotives, and Salem company Glitschka Studios, is featured in the book. Jack Anderson, of the Seattle firm Hornall Anderson Design Works wrote the foreward for Identity Crisis!

Title: Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands
Hardbound: 216 pages
Publisher: HOW Books, an imprint of F+W Publications
Release: September 2007
ISBN: 1581809395
Price: $35.00

St. Johns Booksellers is a full-service, independent neighborhood bookstore offering new and used books. Anyone having questions about the Identity Crisis! book signing event is encouraged to contact the store at 503.283.0032, Tuesdays through Sunday.

For more information, visit the Identity Crisis! blog. A downloadable PDF file of some teaser spreads is also available on the blog of publisher HOW Books.

Jeff Fisher, the Engineer of Creative Identity for the Portland firm Jeff Fisher LogoMotives, has received nearly 575 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, design education, and small business marketing. In addition, Fisher also writes for, HOW Magazine and other design resources; and speaks about the design profession to high school classes, college students, and at international design industry conferences.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, The Savvy Designer's Guide to Success, was released by HOW Design Books in late 2004

(* If I don't "toot!" my own horn, no one else will.)

© 2007 Jeff Fisher LogoMotives

1 comment:

David Airey said...

Congratulations on the release, Jeff, and on the publicity you're receiving from various sources.

I checked out the PDF sample, and the content certainly looks worthy of a book purchase.

Great job!