I just returned from a quick trip to the Create Chaos 2008 conference in Orlando - where I was a speaker. I was only in town for about 36 hours, but managed to get a few of the event activities in during that time.
I thoroughly enjoyed the two keynotes I was able to attend. Bob Kodzis, of Flight of Ideas, was an inspiring speaker to initiate the week of conference activities. Lee Cockerell, retired Vice President of Walt Disney World Resort was able to keep an entire audience of "creative types" entertained with his PowerPoint-free presentation "You Can Create Magic, Too!" I've got his new book, Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney, on my wish list.
It was great to network with attendees and other speakers (especially coffee with designer Kitty Florido from Guatemala and my quick visit with Justin Ahrens of Rule29), pop in and out of a variety of sessions, and finally meet my incredible hosts Jerry Brown and Dani DeLapi of the conference organizing firm Brahn Communications. I also enjoyed the performance art presentation of the group DRIP at the welcoming reception - which was quickly moved indoors from poolside due to the wind and rain of a thunderstorm.
My well-attended Monday afternoon session, "Tooting Your Own Horn!," covered a wide variety of marketing and promotion methods for creatives. The handout I prepared for attendees presented just a few online resources - most I use myself in the promotion of Jeff Fisher LogoMotives and I am sharing them here.
PR Resources: • PRweb.com • PRLeap.com • FastPitchNetworking.com • HelpAReporterOut.com • I also mentioned Dexinger.com in my presentation as a great site to send design-related press releases for possible publication.
A Google search for "press release distribution" will result in a list of numerous free and fee-based distribution sources for press releases.
BRAG! The Art of Tooting Your Own Horn Without Blowing It, by Peggy Klaus
The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them, by Ilise Benun and Peleg Top
The Graphic Designer’s Guide to Creative Marketing: Finding and Keeping Your Best Clients, by Linda Cooper Bowen
I wish I'd been able to stay in Orlando longer. However, previous engagements required that I jet back to the Pacific Northwest. I do look forward to future Create Chaos conferences.
© 2008 Jeff Fisher LogoMotives