Toot! Toot!*: Jeff Fisher LogoMotives identities
appear in Japanese book 'Relaxing Graphics'

Two logo designs by Jeff Fisher, the Engineer of Creative Identity for the Portland-based Jeff Fisher LogoMotives are featured in the new Japanese book Relaxing Graphics: Warm, Calm, Exhilarating. The volume, from publisher PIE Books, includes Fisher's creations for the Tilikum Center for Retreats & Outdoor Ministries (Newberg, OR) and Bella Terra Landscape Designs (Portland,OR).

Relaxing Graphics showcases design works from around the world which convey visual images for terms such as secure-feeling, heart-warming, kind, brisk, feeling good, comfortable and relaxing; representing harmonious coexistence between nature and humans in printed and digital forms.

The Tilikum identity is a re-design of a previous image representing the retreat center for George Fox University. The logo also appears in The Big Book of Logos 5 and 100's Visual Logos and Letterheads.

The owner of Bella Terra desired a rustic, earthy identity conveying an image of the Italian countryside. The design appears also appears in The Big Book of Logos 5.

Designer Jeff Fisher is the author of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007). He has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004, and has been re-released in PDF format on CD. Fisher is currently writing a book about typography in identity design.

Fisher was recently named one of design industry publication Graphic Design USA’sPeople to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives

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