The transition from member of an in-house design team to creative director is not always an easy one. The expectations of a staff designer moving into management, combined with the realities of the situation, can slap the newly-named boss up the both sides of the head. Writer Pat Matson Knapp takes on the topic in the HOW Magazine article Lost in Translation. In the piece, David C. Baker, principal of the design/communications management firm ReCourses, offers a five point strategy for effective leadership of the design team. Chris Gomersall, of Moxie Interactive, and some guy named Jeff Fisher also chip in with some advice.
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