Re-Design: Laugh Lover's Ball
(Get your tickets for Feb. 14, 2006)

It's that time of year again - time to put the annual Laugh Lover's Ball - An Evening of Sophisticated Silliness! on your calendar for Valentine's Day in Seattle. The Laugh Lovers Ball involves a host of national and local comedians performing a number of comic genres including: sketch, stand-up, poetry, music and some audience participation gags. Funds raised by this event benefits youth education programs onboard the historic Puget Sound schooner Adventuress. Tickets for the evening may be purchased through Ticketmaster.

In late 2001 Seattle comedian David Crowe contacted me to redesign the identity for the comedy event held each Valentine's Day. For the previous six years a collage of art elements, photo imagery and distorted type had been combined in a logo representing the night of comedy. Crowe felt it was time to create a strong, simple, cleaner symbol to represent the fundraising event from year to year. I was asked to create a new identity that would maintain elements of the logo already in use. While continuing to use their signature font Harrington, I incorporated the arrow tip as the "A" letterform in the word "BALL." A more graphic representation of the "Groucho Marx" glasses/nose combo was used to illustrate a face on the heart idea "borrowed" from the original design and the tagline for the evening was included in the new logo. Years later the revamped logo is still representing this great event.

You will find additional examples of identity, web and print redesigns on the Creative Latitude site, in a section called GRAPHIC makeovers. Designer Alina Hagen contributes her observations to the submitted design projects. Quite a few of my own redesign efforts are posted at "GRAPHIC makeovers." Creative Latitude is always looking for other before and after design examples to display on the web site - do consider submitting some of your own efforts.

© 2006 Jeff Fisher LogoMotives

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