Glaser created the campaign to call attention to what he describes as “one of the great humanitarian crises of our time.” The poster concept takes the seemingly distant crisis and personalizes it, relating Sudanese family members being killed every day to members of our own families. The design incorporates the hand imagery from Glaser's previous "We Are All African" poster which brought conditions in Africa, and world poverty issues, into the public spotlight.
Milton Glaser is among the most celebrated graphic designers in the world. He co-founded the revolutionary Pushpin Studios in 1954, founded New York Magazine with Clay Felker in 1968, established Milton Glaser, Inc. in 1974, and teamed with Walter Bernard in 1983 to form the publication design firm WBMG. Throughout his career, Glaser has been a prolific creator of posters and prints and produced iconic designs, such as the famed “I Love NY.” The industry icon is also the author of Graphic Design and Art is Work, and co-author of The Design of Dissent.
Funded by School of Visual Arts (SVA), where Glaser has been an instructor and board member since 1961, the poster campaign currently appears on a 28 x 38 foot banner outside the SVA headquarters in New York City. It will also be present on subway platforms and the insides of 250 subway cars throughout January.