Toot! Toot!*: Jeff Fisher LogoMotives designs

chosen for The Big Book of Logos 5

Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, has been notified that 31 of his identity designs will be included in the book The Big Book of Logos 5 as a result of the LOGO 2007 design competition. The book, from prolific graphic design author David E. Carter, is to feature hundreds of logos from design professionals around the world and is scheduled to be released in late 2007.

Designs from Jeff Fisher LogoMotives to be featured in the book include those for the Benicia Historical Museum (Benicia, CA), Four Rivers Community School (Ontario, OR), the annual golf tournament and auction events for Residence XII (Kirkland, WA), Twisted Elegance Interactive (Seattle, WA), The Parenting Alliance, and the Young Native Writer's Essay Contest sponsored by the Holland+Knight Charitable Foundation (Tampa, FL). An icon produced as part of the international Fluerons of Hope - Font Aid III effort, benefiting those impacted by the tsunami of 2004, was also selected.

Portland clients to be highlighted in the volume include interiors firm NoBox Design, the VanderVeer Center anti-aging clinic, the City of Portland's Neighborhood Service Center program, Bella Terra Landscape Designs, the AIDS residential care facility Our House of Portland, and architect Thomas Fallon.

Logos for the community activist organization Association for Responsible Inner Eastside Neighborhood Development (AFriend), the Reed College Fall Thesis programs for 2004 and 2005, The Spring Showcase presented by the Philoptochos of the Holy Trinity Greek Orthodox Church, and the now closed Balaboosta Delicatessen were also recognized.

Identities honored for North Portland individuals, organizations or events included those for community organizer Mike Verbout, St. Johns Window Project, Portsmouth Neighborhood Association, North Portland Business Association and University Park United Methodist Church's annual North Portland Pride BBQ and Festival.

Selected designs include images created for George Fox University's Tilikum Center for Retreats & Outdoor Ministries (Newberg, OR) and the Emerge Medical Spa at Bridgeport (Tigard, OR).

Gay/Lesbian community logo images to be in the book include designs for Just Out newsmagazine (Portland, OR) and the Diversity Training program of (Brentwood, TN). In addition, Fisher's "I DO!" image, in support of same-sex marriage, and the logo for his own marriage to his partner Ed Cunningham are celebrated.

The designer's logo for his presentation at the 2004 HOW Design Conference was also honored.

Since 1998, hundreds of examples of the design work of Jeff Fisher LogoMotives have appeared in over 20 books from David E. Carter, including the American Corporate Identity series, the Big Book of Logos collection and Global Corporate Identity. Fisher design efforts are also featured in the volumes Bullet-Proof Logos, Blue is Hot, Red is Cool, The Big Book of Designs for Letterheads and Websites, The Big Book of New Design Ideas, Logos Redesigned, The Big Book of Business Cards, The Big Book of Layouts, and The Big Book of Letterheads.

Jeff Fisher has received nearly 550 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 85 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, The Savvy Designer's Guide to Success, was released by HOW Design Books in late 2004. His new volume, Identity Crisis!, will be on bookshelves in late 2007.

(* If I don't "toot!" my own horn, no one else will.)

© 2007 Jeff Fisher LogoMotives


Mayhem Studios said...

Congrats Jeff, Finally! Is 31 a record or have you gotten more then 31 in one book?

- Cal

Jeff Fisher LogoMotives said...

Cal -

Congrats on your logos getting into the book as well (I saw your posts on the HOW Forum and at

I had to do a little research to answer your question. Back in 1998 I had 52 logos selected to appear in the Japanese book New Logo & Trademark Design from PIE Books. I also had 85 logos chosen in the LOGO 2001 (The New Big Books of Logos) competition and 31 in LOGO 2002 (The Big Book of Logos 3).

- J.

Megan said...

Damn, that's a lot of logos! Congratulations on having so many published in the book. I enjoyed the slideshow of them all, too. :)


Mayhem Studios said...

WOW! that's a lot of logos. I'll never catch up to you. LOL

- Cal

Fabian said...

Wow Jeff,31 logos is huge.I've only managed ten,but Im stoked to say the lest.