"Helvetica," Gary Hustwit's documentary celebrating the 50th birthday of the typeface, is one of the films being presented as part of the Portland Documentary and eXperimental Film Festival. Commonly known as PDX Fest, the five-day event kicks off tonight at the historic Hollywood Theatre in Portland. Shawn Levy, of The Oregonian, wrote in today's newspaper that the festival "is a cultural treasure that no other city on Earth can quite emulate, and you should do what you can to sample it during its brief run in the next few days."
According to the film's website, "'Helvetica' is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives." Levy mentions in his article that the documentary also "serves as a brief, selective history of modern design."
"Helvetica" will be screened at 8:00 p.m. on Sunday, April 29 at the Hollywood Theatre, 4122 N.E. Sandy Blvd. Director Gary Hustwit will be in town to present the Portland premiere of his film.
Founded and organized by local filmmakers, PDX Fest, showcases provocative, artistic and uncompromising films from around the globe. The festival is produced by Peripheral Produce, a video distribution label and screening series started by filmmaker Matt McCormick.
The sixth PDX Fest includes opening events, screenings, exhibitions and discussions with filmmakers. A full schedule of events is listed on the PDX Fest website.
Image from "Helvetica" website
© 2007 Jeff Fisher LogoMotives