Toot! Toot!*:The Big Book of Letterheads featuresdesigns from Jeff Fisher LogoMotives

Two stationery package designs by Jeff Fisher, the Engineer of Creative Identity for the design firm Jeff Fisher Logo- Motives, appear in the recently released book The Big Book of Letterheads. Designs for the VanderVeer Center and Pearl Real Estate are among over 330 examples featured in the volume from author David E. Carter and the publisher Collins Design.

The letterhead design for the VanderVeer Center, a Portland- area provider of anti-aging medicine and cosmetic procedures, is just one element of the total rebranding of Dr. Elizabeth VanderVeer's medical facility. The creation of a new logo led to the design of print ads with an immediate publication deadline, followed by stationery, signage, outdoor advertising, the website format and specialty items. The stationery package will also be featured in Fisher's book, Identity Crisis!, when it is released by HOW Design Books in 2007.

The letterhead, envelope and business card for Pearl Real Estate, another Portland firm, are also presented in the book. Ironically, since submission of the designs for possible inclusion in the book, the residential real estate company has been rebranded by another firm. The company's business card also appears in The Big Book of Business Cards.

Jeff Fisher has received nearly 570 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, The Savvy Designer’s Guide to Success, was released by HOW Design Books in late 2004. His new volume, Identity Crisis!, will be on bookshelves in late 2007.

(* If I don’t "toot!" my own horn, no one else will.)

© 2007 Jeff Fisher LogoMotives