The design efforts of Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, are featured in the October 2008 issue of NAILS Magazine. In the article Graphic Design 101, Fisher is interviewed by Ami Neiberger-Miller about his identity design work for Diva Salon, and the creative process in meeting the needs and desires of a small business client.
Owner Lisa Fritsch also provides the perspective of a small business owner working with a graphic design professional. In the piece, Fritsch sums up her experience in working with Jeff Fisher LogoMotives saying, "I've been fortunate. I got lucky when I had a meeting of the minds with Jeff Fisher."
In the introduction to her article, Neiberger-Miller writes: "Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon's brand is expressed through the look of your salon's materials."
Written for professionals in the salon industry, NAILS Magazine covers all aspects of the business, including how to open and run a successful salon or spa, career advice, safe and effective manicure/pedicure techniques, healthy and safety matters, trend forecasts, advertising, branding and more. Published since 1983, the magazine has provided advanced education for nail professionals to a subscription base of 60,000.
Fisher's branding efforts for the Diva Salon have experienced previous international exposure. The Diva logo appears in the The New Big Book of Logos, Logo World (Japan), Logo Design for Small Business 2 and Logos from North to South America (Spain). The business card for Diva is featured in the book New Business Card Graphics 2 (Japan).
Jeff Fisher has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in over 100 books on the design of logos, the business of graphic design, and small business marketing. He is a member of the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board, and served on the HOW Magazine Editorial Advisory Board. His latest book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was released in 2007 by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.
(* If I don’t "toot!" my own horn, no one else will.)
Note: The NAILS Magazine article came about as a result of the writer's resource request through Help A Reporter Out (HARO).
© 2008 Jeff Fisher LogoMotives