Toot! Toot!*:
StartupNation names Jeff Fisher LogoMotives
one of nation's top 100 home-based businesses

Jeff Fisher LogoMotives, has been recognized by StartupNation as one of the nation's top businesses in its annual Home-Based 100 competition in the category of Most Slacker-Friendly. Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm, is known for operating his company from wherever he and his PowerBook may be - foreign countries, tropical beaches, hotels in various cities, airports, coffee shops, his garden and other locales. The design business, specializing in identity design and branding, is currently celebrating 30 years in operation.

Many of the StartupNation Home-Based 100 submissions revealed that business owners are bucking the current economic downturn and finding business success in these tight times. Historically, Fisher's business has been at its best when the economy is at its worst, as new businesses are launched, existing companies jumpstart marketing efforts, and individuals concerned about possible job losses initiate future plans.

“The 2008 ranking shows that the home-based business is more relevant than ever. The current recession has spurred a new wave of home based businesses as a response to loss of jobs, the need for supplemental income and the sheer passion for blazing your own trail and running your own show,” said Rich Sloan, co-founder of, one of the leading small business networking and advice websites. “Home based businesses are the biggest block of all businesses in existence and we expect numbers to grow ever greater as extra bedrooms, kitchen tables, basements and garages become host to the innovative thinking and pursuit of success by millions of Americans.”

The StartupNation Home-Based 100 highlights 10 top-ten lists making it not just your ordinary business ranking. From the wackiest, to the most innovative, to the best financial performers – this unique and diverse list highlights the home-based businesses that usually go unrecognized, but still play a vital role in the economy today.

In addition to StartupNation staff, judges for this year’s Home Based 100 ranking included Adam Lowry, co-founder of Method Products, Howard Behar, former President of Starbucks North America, John Jantsch, founder of Duct Tape Marketing, Mel Robbins, host of Make It Happen radio show. The competition was sponsored by Microsoft Office Live Small Business and FedEx Office.

Designer Jeff Fisher is the author of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007). He has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in over 100 books on the design of logos, the business of graphic design, and small business marketing. Fisher is a member of the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board, and served on the HOW Magazine Editorial Advisory Board. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004. Fisher is currently writing a book about typography in identity design.

(* If I don’t "toot!" my own horn, no one else will.)

© 2008 Jeff Fisher LogoMotives

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