Toot! Toot!*:Jeff Fisher LogoMotives takesgold in Summit Creative Awards

The Portland-based firm Jeff Fisher LogoMotives was recently awarded the 2006 Gold Summit Creative Award, in the category of black and white logo/trademark, for the Neighborhood Service Center logo created for the City of Portland. The awards were created 12 years ago to recognize and celebrate the creative accomplishments of small and medium sized advertising agencies and other creative companies throughout the world with annual billings of under $25 million. Thousands of entries, from 26 countries, were submitted for consideration this year. Since 1998, Fisher has received 15 of the honors.

The Neighborhood Service Center logo project was conducted through the office of Portland City Commissioner Randy Leonard and the symbol initially identified the center housed in the historic Kenton Firehouse, located in North Portland. The service center program places neighborhood livability services personnel - including some inspections, crime prevention and permits staff - in city-owned facilities throughout Portland for easy access by residents. The logo is used on city street signage to direct citizens to the centers.

Designer Jeff Fisher, the Engineer of Creative Identity for the design firm, also served on the international panel of judges for the 2006 Summit Creative Awards. Other professionals participating in the judging process - from the United States, Kuwait, Dubai, South Africa, Canada, Germany, Bahrain, and India - represented Ogilvy and Mather, Paragon Marketing Communications, Avenue Inc, Stormhouse Partners, Memac Ogilvy, PUSH, Inc., Innocean Worldwide, Mfx, Inc., Type A Learning Agency, Tribal DDB, Cocoon Branding, Promoseven Network, Inc. and the Art Institute. When it came time to review and score the identity entries, Fisher found it necessary to excuse himself from judging his own work and familiar logo design submissions from several other designers.

Jeff Fisher has received nearly 500 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 80 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the Board of Directors of Proscodi: Professional Society of Communication Design. His first book, The Savvy Designer's Guide to Success, was released by HOW Design Books in late 2004. He is currently writing Identity Crisis, also for HOW Design Books, which is expected to be on bookshelves in 2007.

(* If I don't "toot!" my own horn, no one else will.)

© 2006 Jeff Fisher LogoMotives