Sigma Chi has 'Identity Crisis!'

Actually, the Sigma Chi Fraternity itself is no longer having an "identity crisis." The identity of the organization, as redesigned by by the Chicago firm Brainforest, is a case study in the book, Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands. The rebranding effort also included The Magazine of Sigma Chi - which is featured in the HOW Books release.

Editor Susan Lorimor shared that the Spring 2008 issue of The Magazine of Sigma Chi has a mention of Identity Crisis! on its "Books by Sigs" page. As noted in the publication:

Identity Crisis! gives readers a detailed, illustrated behind-the-scenes look at how 50 businesses and organizations, including Sigma Chi, reinvigorated their public images through redesigns of their logos, Web sites and promotional materials and other publications.

When writing Identity Crisis! I was pleased to get the Brainforest submission. As an active member of the Beta Iota chapter of the Sigma Chi Fraternity, while at the University of Oregon (back in the late 1970's), I was very familiar with the "before" designs of the organization.

Read more about my book on the Identity Crisis! blog.

© 2008 Jeff Fisher LogoMotives

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