Toot! Toot!*: Jeff Fisher LogoMotives design
receives 2008 Summit Creative Award

Jeff Fisher LogoMotives has been awarded a Silver in the 2008 Summit Creative Awards, in the category of PSA Logo, for an identity concept for the Cat Adoption Team. The awards were created 14 years ago to recognize and celebrate the creative accomplishments of small and medium sized advertising agencies and other creative companies throughout the world with annual billings of under $25 million. Thousands of entries, from 25 countries, were submitted for consideration this year. Since 1998, Fisher has received 17 of the Summit Creative Awards honors, in a variety of categories.

The design for the Cat Adoption Team - a facility offering cat shelter, adoption, foster, hospice, and veterinary services - was a pro bono concept effort created as a replacement for the organization's original logo. Unfortunately, in the end, it was not adopted by the group; being deemed not "warm and fuzzy" enough as a representative symbol.

The 2008 panel of Summit Creative Award judges includes professionals from Oglivy & Mather, LXB Communication Marketing, brandUNITY, Wayne State University, Pizza4all, Mfx Interactive, Inc., Saatchi & Saatchi, The Halo Group, Upshot, EvoLogue, Gorman Consulting, Velocity Designworks, Paragon Marketing Communications, Stellar Debris Creative Studios, and Elevator.

Jeff Fisher has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was recently released by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.

(* If I don’t "toot!" my own horn, no one else will.)

© 2008 Jeff Fisher LogoMotives

No comments: