Designer Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, has been recognized with the publication of two of his identity designs in the new Rockport Publishers book Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work. Fisher's logo creations for Good Pig, Bad Pig and Shopping and F***ing are among the designs featured and critiqued in the volume by creative industry experts Margo Chase, Rian Hughes, Ron Miriello, and Alex White.
Owner Brett Bigham executed the original pig illustrations that were incorporated into the identity for Good Pig, Bad Pig, his Portland-based greeting card company. The logo previously appeared in the Spanish book Logos from North to South America.
Shopping and F***ing, a play by Mark Ravenhill, was represented by a graphic of a shopping cart, complete with the usual wobbly front wheel. The show was produced and presented in Portland by the triangle productions! theatre company, for which Fisher has designed over 100 logos in the past 18 years. The logo also appears in the The Big Book of Logos 4.
In Really Good Logos, Explained, the panel of internationally acclaimed designers critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.
Jeff Fisher has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, and small business marketing.
Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was recently released by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.
(* If I don’t "toot!" my own horn, no one else will.)
© 2008 Jeff Fisher LogoMotives