Toot! Toot!*: Jeff Fisher LogoMotives work
featured in 'Design for Special Events'

The design work of Jeff Fisher, the Engineer of Creative Identity for the Portland firm Jeff Fisher LogoMotives, is included in the newly released book Design for Special Events: 500 of the Best Logos, Invitations, and Graphics from Rockport Publishers. The logo designed for the Sisters Rodeo appears in the volume by designer Peleg Top, of Top Design. Design for Special Events features a vast collection of designs for fundraisers, entertainment galas, private parties and conferences from around the globe.

Working with his sister Sue Fisher - then Creative Director of TriAd, her own advertising and public relations firm - designer Fisher created the first identity in the 60-year history of "The Biggest Little Show in the World." The annual Professional Rodeo Cowboys Association event is held in Sisters, Oregon; the adopted hometown of the Fisher family.

The Sisters Rodeo logo was previously inducted into the Library of Congress “Local Legacies” archive. The logo was also honored with an Award of Merit in the Ad Federation of Central Oregon's annual Drake Awards and a Silver Award in the Summit Creative Awards. In addition, the design was published in Logo Lounge: 2,000 International Identities by Leading Designers and The New Big Book of Logos.

Jeff Fisher has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was recently released by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.

(* If I don’t "toot!" my own horn, no one else will.)

© 2008 Jeff Fisher LogoMotives

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