Yesterday, as on any given business day, I went to log in to the site of the U.S. design industry publication Create Magazine - and it was gone. In its place was the home page of Graphics.com with the following posting:
Create Magazine Joins Graphics.com NetworkI'd heard the rumblings of the merger, and of the layoffs of Create Magazine staff, in recent weeks - so the merger wasn't a complete surprise. What is a major disappointment is the death of one of the better online design magazine presences. Create Magazine did it right. With over 13,000 online members, the publication's website provided its readers with online portfolios, the posting of an article each day from its archives, a job board, online chat, image battles, a true sense of community, online versions of the current issue for paid members, and so much more.
(Posted on 2008-06-12 16:03:39)
A few weeks ago, Create Magazine merged with Dynamic Graphics magazine. Beginning with the July/August 2008 issue, this new magazine will feature the best collection of news, tips and insights for creative professionals. (Paid subscribers will continue to receive the magazine, without interruption.)
The print version of Create Magazine was a great example of a true news publication for the creative industries. The geographic regional editions provided readers with a true perspective of local news and events - something lacking in most design industry magazines. I was privileged to have Jeff Fisher Logomotives news published in the magazine on numerous occasions. I was sometimes quoted in articles in the publication, and the editors were kind enough to plug my book, Identity Crisis!, earlier this year.
It will be interesting to see how the merger with Dynamic Graphics evolves. I've always been a fan of Dynamic Graphics - in fact, my marketing packet is featured in an article in the current issue. Unfortunately, the web presences of Dynamic Graphics and sister publication STEP Inside Design, are not match for the late, great Create Magazine site. I personally feel that design industry professionals deserve, and expect, better from representative industry journals. I do hope that the Graphics.com network takes that fact into consideration as they move forward. Some of the plans - and immediate implications of the merger - are addressed on the Graphics.com site.
© 2008 Jeff Fisher LogoMotives