The marketing and promotion methods of Jeff Fisher LogoMotives are featured in the June/July issue of Dynamic Graphics magazine. In the article, "Ingredients of a Successful Capabilities Presentation", designer Jeff Fisher's customizable media kit is displayed and his advice on capabilities presentations is shared. One of his company's familiar "Toot! Toot!" press releases illustrates the article and the blog promoting his recent book, Identity Crisis!, is noted.
Author and management guru Guy Kawasaki, Kevin Potts of Graphic Push and Ashworth Creative's Eve Ashworth provide additional presentation recommendations for the Dynamic Graphics piece. Daniel Schutzsmith, a professor at the School of Visual Arts and principal of DSGN + DVLP, wrote the article for the publication.
Dynamic Graphics presents design ideas for the real world for creative professionals, taking readers behind the designs in showing how to apply the techniques of industry leaders to projects.
Fisher, the Engineer of Creative Identity, is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was recently released by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.
(* If I don’t "toot!" my own horn, no one else will.)
© 2008 Jeff Fisher LogoMotives