Why do so many "creative types" create geographic boundaries for themselves when it comes to working independently? I'm constantly amazed by email, phone call and speaking engagement questions and comments from solo creatives related to what are perceived as the limitations of their local geographic markets.
Huh? I don't think I got the memo about the Federal government building walls around local communities to keep designers, writers, photographers and others trapped in their hometown environments.
Admittedly, when my initial Internet presence went live in 1998, my website was intended to primarily serve as a portfolio for a predominantly local clientele. I wasn't expecting email requests for information about my services from potential clients across the United States - and then from around the globe. Suddenly there were no restrictions to the target market for my business. In the decade since, 80-85% of my business has been for clients outside of the State of Oregon.
Most of that work has been accomplished cyberly. However, some has involved travel, and an even greater escape from the self-imposed boundaries of one's home studio or independent office. I enjoy travel and make the most of taking my portable "office" with me. Advancement in communication technology has resulted in added creative freedom. - whether working from a backyard garden or anywhere in the world.
So, set your mind - and body - free! Eliminate the geographic boundaries, or personal excuses, that may prevent you from true creative independence.
This piece was originally posted on the Creative Freelancer Conference blog. Jeff Fisher, the Engineer of Creative Identity for Jeff Fisher LogoMotives, will make his presentation "Reaping the Rewards of Creative Independence" at the Creative Freelancer Conference, to be held August 27-29, 2008 in Chicago. The deadline for "early bird" registration has been extended until July 31 - so register now!
© 2008 Jeff Fisher LogoMotives
2 comments:
Absolutely, Jeff. I thought one of the points of working freelance—especially in the Internet age—is to sit in our home offices doing business way out of our immediate necks of the woods.
I have the opposite problem. I am always thinking so globally that I sometimes miss out on great local opportunities. I guess it's a balancing act.
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