Illustrator Holly DeWolf's book Breaking Into Freelance Illustration: The Guide for Artists, Designers and was recently released by HOW Books (also the publisher of my books). It was a great surprise to learn that I was a contributor to the volume.
In the book, DeWolf mentions that independent artists, designers and illustrators are free to give themselves personalized job titles. The "Engineer of Creative Identity" moniker I use was presented as an example. The author also writes that a tagline, or mission statement, can be helpful in giving such business people some direction. My current tagline, "Jeff Fisher LogoMotives engineers innovative graphic identity solutions in helping businesses and organizations to get, and stay, on the right track," is included in the book.
In describing the book, Amazon.com notes: "Breaking into Freelance Illustration provides a step-by-step road-map for illustrators looking to promote themselves and running a creative business. Written from the perspective of an experienced freelancer with plenty of industry insiders insight added, this helpful guide gives readers everything they need to start a full-time business, see their work published, or moonlight as an illustrator. This book is a down to earth guide that fills in the creative business blanks."
© 2009 Jeff Fisher LogoMotives