The design work of Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is included in the newly released book Basic Logos. The volume, from Spanish publisher Index Book, is currently available in Europe and will be in U.S. bookstores this spring.
Fisher's logo for Just Out, the monthly newsmagazine for Oregon's GLBT community, was one of two designs selected for inclusion in the book. The Just Out identity redesign gave the publication a fresh, contemporary look. It won an American Corporate Identity 22 award and also appears in The Big Book of Logos 5 and 100's Visual Logos and Letterheads.
A personal logo designed for hairstylist Micki King, while she was working at a salon named Chameleon, is also included in the new volume. In addition, the image is showcased in the books LogoLounge 4 and 100's Visual Logos and Letterheads.
Fisher, a 32-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book LogoType, about typography in identity design, with a scheduled release of late 2010.
The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses.
More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.
(* If I don’t "toot!" my own horn, no one else will.)
© 2010 Jeff Fisher LogoMotives
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