Toot! Toot!*: New 'iheartlogos' volume gives love to Jeff Fisher LogoMotives identity designs

The recently released book iheartlogos season one includes design efforts from Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives.. The inspiration-filled volume, published through the iheartlogos website, features 462 logos created by 109 designers from 26 countries around the world.

The Jeff Fisher LogoMotives designs selected (above) include the logo for Fontana, CA computer consulting firm DataDork and an identity concept for the Cat Adoption Team. Also showcased in the book is the logo for the Portland entertainment troupe Stumptown Clowns, of which designer Fisher is a member in his alter-ego persona of clown Toots Caboose.

Identities included in the book were judged and voted on by other designers submitting logos, and individuals registered to vote, at the website iheartlogos.com. The limited edition book is currently available exclusively on the site, for $25 - which includes free shipping in the continental United States. Season two of the iheartlogos competition is currently underway.

Fisher, a 30+ year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Other book projects are currently in the works.

The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses. He often travels – nationally and internationally – to present courses, seminars and workshops on design, branding, marketing and social networking. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives

Not the week I'd planned or expected...

I had planned to get so much accomplished this past week. One client in particular, my partner Ed Cunningham, had also expected a lot from me in his roles as Executive Director of the Portland law firm Samuels Yoelin Kantor and President of Oregon Chapter of the Association of Legal Administrators. I'm in the process of rebranding the law firm (I designed their current identity back in 1996-97) as they prepare to move downtown to the 38th floor of the U.S. Bancorp Tower and, having already created a new identity for the professional organization, ongoing branding projects were on my calendar.

Ed's photo of friends Lisa and Bev toying with the guy on pre-surgery drugs

However, life sometimes takes us in another direction.

Family, friends and many design industry pals are aware I just returned from a four-day hospital stay. Many have asked for additional information about how a seemingly healthy guy ended up having an emergency surgery. I figure that if Martha Stewart can blog about her lip surgery after getting head-butted by dog - complete with a slide-show of photo documentation - I can write about my experience (and spare readers any operating room images).

Last Thursday morning I felt three sharp, stabbing pains in my abdomen. They didn't stop me in my tracks, but they certainly got my attention and I was fine the rest of the day. Friday I just felt a bit "off" and thought I might have a slight fever. On Saturday, I had a stomach ache and wondered if I was coming down with the flu. Ed and I had planned on going to see "The King's Speech" that afternoon. I really didn't want to miss the film, so I took a short nap and felt much better afterwards. I didn't feel ill at all that afternoon or evening.

At about 1:30 a.m. Sunday morning I woke with sudden onset Tourette's. My stomach hurt like hell and I was swearing like a sailor. Holding my midsection, I made my way to the living room couch and tried to get myself comfortable. Again, I thought this was beginning a bad case of the flu. Drifting in and out of sleep, I'd occasionally be jolted awake by a sharp pain. I sent Ed off on and errand to get me some 7-Up at a nearby store.

By 10:00 a.m. I was rushing to the bathroom to repeatedly worship the porcelain God. I finally just positioned myself on the bathroom floor, resting my head on the rug and wrapping my arms around my gut. It was much easier than making trips in and out of the room.

With mid-day came the most excruciating pain I'd ever felt. I was on the verge of crying or hallucinating - or both. I told Ed that we had to do something and he said he'd take me to the nearby Kaiser Urgent Care facility. A room packed with hundreds of people needing medical care immediately came to mind.

Only about five people were in the waiting room when we got to the Interstate Urgent Care facility. It was probably a fairly short wait before seeing a doctor, but it seemed like an eternity to me. The pain was now steady and intense. They took my vitals, drew blood and tried to make me comfortable. The blood test results showed that I was fighting a serious infection and I was told I was to be transported by ambulance to the Sunnyside Medical Center for a CAT scan to see if I did in fact have appendicitis.

The ambulance ride was only about 15 miles across town. Every bump in the road seemed to cause pain to shoot through my body. After the attendants got me out of the vehicle, and we were nearing the hospital doors, I made a very proper entrance to the emergency room by leaning over the side of the gurney and presenting a projectile vomiting performance.

The next few hours are a bit of a blur - due to a lot of morphine. I remember I was soon getting a CAT scan, having a catheter inserted, and that our friends Lisa Francolini and Bev Wells arrived at the hospital. It was only fair they had joined Ed and I, as we spent one Thanksgiving at another hospital with them when Bev had a gall bladder removed. It wasn't until much later that I saw Ed's Droid photo (above) of the two of them next to me in a hospital bed.

Everyone always claims they will have all their legal documentation in place in case such an emergency occurs. Ed and I are no different. This being our first Kaiser experience, we did not have current advance directives in place. This morning I asked Ed when we ended up signing them on Sunday. He explained that it was done in the transition room between the emergency room and surgery, adding that he "now has complete control over everything I do."

My advice to everyone: Make sure you have your wills, advance directives and all other necessary legal documentation in place - now!

I've been told I went into surgery for a laparoscopic appendectomy about 9:00 p.m. after a very long day. I do remember being very cold, being covered with a heated blanket and the mask coming towards my face. The next thing I remember is being in my room. I'm not truly aware of the fact, but understand that Ed, Lisa and Bev were having lots of fun messing with the drugged up Jeff.

The next morning I was visited by my surgeon, who told me that my appendix was a real "bear" to deal with during the surgery. She shared that gangrene was evident in the organ and it had been dripping into my body. The surgical resident came in later to check on me and mentioned that a piece of the appendix had actually broken off during removal and had to be retrieved during the "lappy appy." Both said they were very surprised I had not been seriously ill until the day of the surgical procedure.

As mentioned previously, this was my first experience with Kaiser Hospital and I have nothing but praise for everyone with whom I came in contact - surgeons, residents, nurses, nursing students and staff. My nurses Joseph, Jan and Carrie were exceptional. Since coming home Wednesday afternoon, dealings with the advice line, and my surgeon's nurse, via phone have also been very positive experiences. Everyone helped make a very unpleasant and serious situation very bearable.

One odd thing did happen during this process. The morning after my surgery , one of the nurses asked me to confirm any drug allergies. I told her I was not to be given the antibiotic Cipro. She mentioned that my chart also showed an allergy to Levonorgestrel-ethinyl Estrad. I said I'd never heard of it. Another nurse came into the conversation and said "that's a birth control pill." As far as I know, I've never taken a birth control pill of any kind - with or without an allergic reaction. Sure enough, the allergy is listed on the red hospital wristband (above) I removed when I got home.

It's great to be home. Ed has gone above and beyond the call of duty playing nursemaid - while keeping a bit of distance as I am such a horrible sick person. I am a very impatient patient. Five days out from the surgery, and home for two days, my doctors want me to really limit activities for another five to eight days. I smiled at my surgeon when she originally told me of her imposed restrictions. She asked, "How's that going to work for you?" I told her I'd do my best.

I'm still running a slight fever, have four more days of antibiotics and take the "crazy dream"-inducing Vicodin as needed. However, last night I slept through the night and then took a three-hour nap this morning. I still don't have much of an appetite - but this has been a great "jump start" to my new year weight loss plans. Ed has everything set up for me on main level of our home - no running up and down stairs any time soon. The best thing of all - I'm just glad to be home.

Sincere thanks to family, friends and design peers literally from around the world for expressing your concerns and "get well" wishes via Twitter, Facebook, emails, direct messages, phone calls and cards. It means a great deal to me.

© 2011 Jeff Fisher LogoMotives

A look back at 2010:
The work of Jeff Fisher LogoMotives in books

In 2010 Jeff Fisher LogoMotives got a great deal of international exposure from examples of identity work, and other content, being published in design industry books. The efforts of designer and writer Jeff Fisher now appear in over 140 books. Here's a look back at the volumes published this past year and the design projects featured:

Basic Identity (Index Book, Spain, 2010)

2011 Artist's and Graphic Designer's Market (Writers Digest Books, USA, 2010)

Type Rules: The Designer's Guide to Professional Typography, Third Edition, by Ilene Strizver (Wiley, USA, 2010)

Font: Classic Typography for Contemporary Design, by Tamye Riggs (Paperback, Rotovision, UK, 2010)

Design DNA: Logos: 500+ International Logos Deconstructed, by Matthew Healey (Rockport Publishers, USA, 2010)

LogoLounge, Volume 4, by Bill Gardner and Catharine Fishel (Paper Mini, Rockport, USA, 2010)

LogoLounge: Master Library, Volume 2: 3000 Animal and Mythology Logos, by Bill Gardner and Catharine Fishel (Rockport Publishers, USA, 2010)

The Best of Letterhead and Logo Design (Rockport Publishers, USA, 2010)

Perfect Match Art Primary 5, by Prisca Ko Hak Moi (Pearson Education South Asia and Ministry of Education Singapore, Singapore, 2010)

Logoliscious, by Peleg Top (HarperCollins, USA, 2010)

Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design, by Peleg Top and Jonathan Cleveland (HarperCollins, USA, 2010)

Design Matters: Portfolios 01: An Essential Primer for Today's Competitive Market, by Maura Keller (Rockport Publishers, USA, 2010)

For A Good Cause: Solidarity Design, by Cactus Disseny (Index Book, Spain, 2010)

Basic Logos (Index Book, Spain, 2010)

American Advertising & Design 25, by Suzanna MW Stephens (Collins Design, USA 2010)

LogoLounge Master Library, Volume 1: 3,000 Initials & Crest Logos, by Bill Gardner and Catharine Fishel (Rockport Publishers, USA, 2010)

© 2011 Jeff Fisher LogoMotives

Calls for entries: Upcoming graphic design competition and book submission deadlines

All of the following competition or book submission deadlines present great opportunities to showcase your design efforts, market your work on an international scale through the published books, and "toot!" your own horn to clients, peers and the media:

Logo Nest
(Logo Nest - International)
Deadline: 31 December 2010
No entry fees charged

Great Logo Designs
(Ampixx Books - USA)
Deadline Extended: 31 December 2010
No entry fees charged

American Package Design Awards
(Graphic Design USA - USA)
Extended Deadline: 12 January 2011
Entry fees charged

TDC57 - Communication Design
(Type Directors Club - USA)
Extended Deadline: 13 January 2011
Entry fees charged

TDC2 - Typeface Design
(Type Directors Club - USA)
Extended Deadline: 13 January 2011
Entry fees charged

TDC INTRO - Movie Title Design
(Type Directors Club - USA)
Extended Deadline: 13 January 2011
Entry fees charged

Go, Stop, Slow, Eat: How Typography Influences Behavior
(Rockport Publishers - USA)
Deadline: 21 January 2011
No entry fees charged

Communication Arts Illustration Competition
(Communication Arts - USA)
Late Deadline: 21 January 2011 (with late fees)
Entry fees charged

Creative Quarterly 23
(Creative Quarterly - USA)
Deadline: 28 January 2011
Entry fees charged

ADC Design Awards
(ADC - USA)
Deadline: 28 January 2011
Entry fees charged

ADC Photography Awards
(ADC - USA)
Deadline: 28 January 2011
Entry fees charged

ADC Illustration Awards
(ADC - USA)
Deadline: 28 January 2011
Entry fees charged

ADC Design Sphere Awards
(ADC - USA)
Deadline: 28 January 2011
Entry fees charged

ADC Student Awards
(ADC - USA)
Deadline: 28 January 2011
Entry fees charged

D&AD Awards 2011
(D&AD - UK)
Deadline: 31 January 2011
Entry fees charged

Wolda Logo Annual
(Eulda Books - Italy)
Deadline: 31 January 2011
Entry fees charged

Print Regional Design Annual
(Print - USA)
Deadline: 1 February 2011
Late Deadline: 1 March 2011 (with late fees)
Entry fees charged

Design Journal Europe & Africa 002
(Graphis - USA)
Deadline: 3 February 2011
Entry fees charged

ADC Interactive Awards
(ADC - USA)
Deadline Extended: 4 February 2011
Entry fees charged

ADC Advertising Awards
(ADC - USA)
Deadline: 6 February 2011
Entry fees charged

ADC Hybrid Awards
(ADC - USA)
Deadline: 6 February 2011
Entry fees charged

Graphis Logo Design 8
(Graphis - USA)
Deadline Extended: 7 February 2011 (Late fees apply)
Entry fees charged

Graphis Poster Annual 2012
(Graphis - USA)
Deadline Extended: 7 February 2011 (Late fees apply)
Entry fees charged

Top 100 New Creatives 50
(CMYK Magazine - USA)
Deadline: 7 February 2011
Entry fees charged

Summit Creative Awards
(Summit International Awards - USA)
Deadline: 7 February 2011
Entry fees charged

Damn, I'm Good: Top Designers Discuss Their All-Time Favorite Projects
(Crescent Hill Books - USA)
Deadline: 14 February 2011
No entry fees charged • Publication fee if accepted for book

Basic Sign
(Index Book - Spain)
Deadline: 15 February 2011
No entry fees charged

Design Elements: Choosing and Using Type
(Rockport Publishers - USA)
Deadline: 25 February 2011
No entry fees charged

One Show Interactive Awards
(The One Club - USA)
Deadline: 28 February 2011
Entry fees charged

Humor Sells: 300 Examples of Truly Witty Designs
(Crescent Hill Books - USA)
Deadline: 28 February 2011
No entry fees charged • Publication fee if accepted for book

International Design Awards
(IDA - USA)
Deadline: 28 February 2011
Entry fees charged

Great Graphic Design Ideas
(Ampixx Books - USA)
Deadline: 28 February 2011
No entry fees charged

HOW Promotion Design Awards
(HOW Magazine - USA)
Deadline: 1 March 2011
Entry fees charged

The Best of Business Card Design 10
(Rockport Publishers - USA)
Deadline: 1 March 2011
No entry fees charged

Advertising Journal Americas 001
(Graphis - USA)
Extended Deadline: 7 March 2011
Entry fees charged

Photography Journal Americas 001
(Graphis - USA)
Extended Deadline: 7 March 2011
Entry fees charged

Communication Arts Photography Competition
(Communication Arts - USA)
Deadline: 25 March 2011
Late Deadline: 8 April 2011 (with late fees)
Entry fees charged

Creativity 41 Media & Interactive Competition
(Creativity International - USA)
Deadline: 18 March 2011
Late Deadline: 1 April 2011 (with late fees)
Entry fees charged

Letter, Word, Sentence, Paragraph
(HOW Books - USA)
Deadline: 30 March 2011
No entry fees charged

HOW In-HOWse Design Awards
(HOW Magazine - USA)
Deadline: 1 April 2011
Entry fees charged

Great Healthcare Advertising
(Ampixx Books - USA)
Deadline: 29 April 2011
No entry fees charged

American Web Design Awards
(Graphic Design USA - USA)
Deadline: 30 April 2011
Entry fees charged

Communication Arts Design Competition
(Communication Arts - USA)
Deadline: 13 May 2011
Entry fees charged

Communication Arts Advertising Competition
(Communication Arts - USA)
Deadline: 13 May 2011
Entry fees charged

UCDA Design Competition
(University & College Designer Association - USA)
Early Deadline: 17 June 2011
Final Deadline: 8 July 2011
Entry fees charged

Great Layout Ideas
(Ampixx Books - USA)
Deadline: 30 June 2011
No entry fees charged

HOW Interactive Design Awards
(HOW Magazine - USA)
Deadline: 1 July 2011
Entry fees charged

iheartlogos
(iheartlogos.com - USA)
Season Two Deadline: 11 August 2011
Entry fees charged

HOW International Design Awards
(HOW Magazine - USA)
Deadline: 15 August 2011
Entry fees charged

Creativity 41 Print & Packaging Competition
(Creativity International - USA)
Deadline: 26 August 2011
Entry fees charged

Great Brochure Ideas
(Ampixx Books - USA)
Deadline: 31 August 2011
No entry fees charged

Book of the Year, Volume 4
(Design & Design - France)
Deadline: 30 September 2011
No entry fees charged

Great Use of Color in Graphic Design
(Ampixx Books - USA)
Deadline: 31 October 2011
No entry fees charged

PAPERWORKS Letterhead Contest
(Neenah Paper - USA)
Deadline: Ongoing - judged quarterly
No entry fees charged

PAPERWORKS Text And Cover Contest
(Neenah Paper - USA)
Deadline: Ongoing - judged quarterly
No entry fees charged

(To make sure you are reading the latest bLog-oMotives design competition update click here.)

You may want to read my article about participating in design industry competitions and calls for book submissions: A collection of design competition - and book submission request - tips, tricks and observations.

A design competition calendar is also available at Icograda. Lürzer's ARCHIVE has an impressive online list of competitions sponsored by international magazines and organizations. Dexinger posts competitions of great value to industry professionals - however designers need to be aware that some of the listings are for "spec" work as a requirement for submission. Requests for new, or speculative, work as a condition of entering a "contest" are much different than legitimate design competition "calls for entries," in which previously created works are judged for possible awards, exhibition, or publication in an annual or other book.

My own work appears in over 140 graphic design books. Many of those inclusions are the result of design competitions, or requests for submissions, like those listed above.

© 2010 Jeff Fisher LogoMotives

'Identity Crisis!' among 'Top Products of 2010'

The online design book, DesignCast and product resource MyDesignShop.com has listed Identity Crisis!: 50 redesigns that transformed stale identities into successful brands as one of its "Top Products of 2010." MyDesignShop.com is the retail branch of the magazines HOW and Print, both published by F+W Media, also the publisher of Identity Crisis!.

For a limited time, those purchasing Identity Crisis! and the other "Top Products of 2010" may save an additional 10% on their purchase. Enter the code FAV10A at checkout, until 11:59 p.m. EST on December 31, 2010, for the added savings.

© 2010 Jeff Fisher LogoMotives

A visual stroll through the year in my garden

Winter is here and another year in my garden has come to an end. Throughout 2010, gardening was my best and favorite therapy. When I needed a break from designing or writing, it was always great to simply step outside of my home studio and spend some time playing in the dirt.

This past week, it was a wonderful treat to have Joy Creek Nursery send a crew over to do a seasonal clean-up of our garden (above). After the visit by the gardeners, I was able to get the last 150 bulbs planted for spring. For the most part, the garden is prepared for a Portland winter - there's even a forecast of a possible dusting of snow this week. I'm a bit concerned that some older bulbs in my beds think winter has already passed, as they are already poking through the soil, compost and gravel.

Over the past 12 months, as plants have grown, come into bloom or been added to the beds, I have documented the activity with my camera. I invite you to take a visual stroll through a year in my garden by way of a Flickr gallery of my images.

Best wishes for a new year of happy gardening!

© 2010 Jeff Fisher LogoMotives

Virtual holiday cookies for you...

A bit too busy this year to make the real things. From my "au natural" designer gingerbread cookies to yours...best wishes for the happiest of holidays and a wonderful new year!

© 2010 Jeff Fisher LogoMotives

Cowboy Jeffie's Cowpoke Scalloped Potatoes

Over the years - when it comes to any Thanksgiving, Christmas or autumn/winter dinner party - there have been more requests for me to contribute my scalloped potatoes to meals than any other recipe I have ever prepared. I'll be making Cowboy Jeffie's Cowpoke Three-Cheese Scalloped Potatoes for Christmas Day dinner this week.

I first started making scalloped potatoes as an elementary school kid. My mom felt is was important for my sister, two brothers and I to learn how took. She taught me to make her scalloped potato dish from memory - there was no recipe written down.

Cowboy Jeffie's Cowpoke Three-Cheese Scalloped Potatoes
(Yep, that's me - Cowboy Jeffie - in the photo)

My own recipe takes Mom's dish up a couple notches by adding other cheese options to her cheddar-only concoction. Still, each time I prepare the potatoes, I am taken back to the holiday feasts of my childhood.

1 1/2 cup grated cheddar cheese - sharpness to personal taste (about 8 ounces)
2/3 cup freshly grated Parmesan (about 2.5 ounces)
1 cup of a third cheese (crumbled blue cheese, swiss, Monterey Jack or crumbled gorgonzola - about 6 ounces)
5-6 medium-sized russet potatoes - peeled, sliced into 1/4-inch-thick rounds
1 medium yellow onion - sliced into 1/4-inch-thick rounds
1 1/2 teaspoons kosher or sea salt
3/4 teaspoon fresh ground black pepper
6 tablespoons all purpose flour
4 tablespoons (1/2 stick) butter - crumbled or cut into about 1/4 inch cubes
3 1/2 cups milk

1. Preheat oven to 400° F. Lightly butter or cooking spray a 13x9x2-inch glass baking dish.

2. Mix cheddar cheese, Parmesan and third selected cheese in small bowl.

3. Arrange third of potato slices in a prepared baking dish, overlapping slightly.

4. Arrange half of onion slices over potatoes.

5. Sprinkle with 1/2 teaspoon salt and 1/4 teaspoon pepper.

6. Sprinkle 2 tablespoons flour over ingredients.

7. Dot with a third of the butter.

8. Sprinkle a third of cheese mixture over ingredients.

9. Repeat steps 3-8

10. Top with remaining potatoes, 1/2 teaspoon salt, 1/4 teaspoon pepper, remaining butter and remaining cheese. (You may wish to add some additional grated Parmesan for a bit more of a crunch crust on top)

11. Pour milk over potatoes. Milk should fill dish half to two-thirds of depth and will not cover potatoes completely (above). (Cooking time can be shortened by heating milk in microwave or a sauce pan prior to pouring over ingredients in dish.)

Bake uncovered until potatoes are tender and cheese is deep golden brown, usually just over 1 hour. (Can be prepared several hours ahead. Let stand at room temperature. Cover and rewarm in 375°F oven about 20 minutes.) Remove from oven; let stand 15 minutes before serving.

Cowboy Jeffie's Cowpoke Three-Cheese Scalloped Potatoes are always great warmed up another day - if there are any leftovers.

Enjoy!

Check out other Cowboy Jeffie recipes.

© 2010 Jeff Fisher LogoMotives

Anatomy of a logo design

Several years ago my friend, and long-time client, Anne Kilkenny contracted me to design a logo for a grass roots community effort to oppose the inclusion of a "big box" hardware store in a new development proposed for construction on the east side of Portland's Willamette River. The site, at the end of the Burnside Bridge, was within a few blocks of numerous owner-operated smaller home improvement stores. Residential neighborhoods were nearby. The construction of a large retail store could have a tremendous negative impact on local business, the quality of life for neighbors and traffic.

I had worked with this client for years - including designing the award-winning identity for the nearly 100-year-old W.C. Winks Hardware store and the logo for her Heart of the Pearl retail development in the city's Pearl District. Kilkenny didn't need to provide much initial input on the project. It's just the way we've worked together over the years. I'd read the newspaper reports of the community issue and was familiar with the area in question. She gave me the rather clever acronym for the organization and set me to work. My one directive was to create something "that might look cool on a T-shirt."

I did a couple doodles on a piece a paper and then went directly to my PowerBook to fine-tune my one and only concept for the logo (above). Recently a friend was looking at the design and said "that's a design that would look really cool on a T-shirt, but what is it?" I gave a brief explanation of the concept behind the design and then my friend commented that it was "a really cool design."

In dissecting the design (above), I explained that the squiggly blue line (A.) represented the east bank of the Willamette River and one boundary of the area being impacted. The color blue was another representation of the water. Within the logo there are four abstract human forms (B.) representing the local community activists, the small business owners, other concerned citizens, and the public officials siding with the group. Together these four human forms created a circle (C.) signifying the unity of the various groups on this emotional community issue. Together the elements also created squares (D.) representative of Portland's grid system of small commercial and residential blocks in the area. I used upper and lower case letterforms on the AFriend element (E.), an acronym for Association for Responsible Inner Eastside Neighborhood Development, to make it seem friendlier and a little more neighborly for the group going up against the big corporations (and their lawyers) and city planners in dealing with the issue. A little last minute treatment was coloring the dot over the "i" blue to symbolically remind those involved that a single drop of water in a bucket can make a difference in the end result.

I don't know if my "cool" design had much of an impact on the outcome, but the developers of the project did end up going back to the drawing board to remove the "big box" retailers from their architectural plans.

The AFriend logo appears in The Big Book of Logos 5 and 100s Visual Logos & Letterheads (UK).

© 2010 Jeff Fisher LogoMotives

Toot! Toot!*: Jeff Fisher LogoMotives identities deconstructed in 'Design DNA - Logos' volume

Two logo designs by Jeff Fisher, the Engineer of Creative Identity for the Portland-based Jeff Fisher LogoMotives are featured in the newly released book Design DNA - Logos: 300+ International Logos Deconstructed. Written by brand consultant and designer Matthew Healey, the volume was published by HOW Books.

Design DNA - Logos analyzes over 300 exemplary designs from around the world; giving designers a clear understanding of how to target specific markets and convey brand values. Showcasing inspirational design, it is also a practical and problem-solving handbook covering general process and specific detailing. Every logo is deconstructed to show how each element works to make the design an effective one, and case studies walk the reader through the reasoning behind successful design decisions.

The Jeff Fisher LogoMotives designs presented in the book include the logo for the short-lived Balaboosta Delicatessen and the identity for VanderVeer Center.

Featured in the "Food & Drink" section of the volume, the Balaboosta logo (above center) was designed to compliment the neighboring local eating establishments of Portland chef and author Lisa Schroeder. The tile design and colors of the historic restaurant setting were incorporated into the logo design, referred to as "old-fashioned and tasteful" by Design DNA - Logos. Unfortunately, after a short time in operation, Balaboosta was closed and the restaurant space was reconcepted.

The VanderVeer Center identity (above right), an element of a total rebranding of the facility providing non-surgical cosmetic procedures, is cited in the volume for the "soothing" colors used in the design. The use of "naturalistic" typography is also recognized by the author, in the "Health & Beauty" industry logo example..

Fisher, a 30+ year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Other book projects are currently in the works.

The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses. He often travels – nationally and internationally – to present courses, seminars and workshops on design, branding, marketing and social networking. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2010 Jeff Fisher LogoMotives

Calls for entries: Upcoming graphic design competition and book submission deadlines

All of the following competition or book submission deadlines present great opportunities to showcase your design efforts, market your work on an international scale through the published books, and "toot!" your own horn to clients, peers and the media:

Color in Design Competition
(Print Magazine and HOW Print - USA)
Deadline Extended: 1 December 2010
Entry fees charged

One Show Entertainment Awards
(The One Club - USA)
Deadline Extended: 3 December 2010
Entry fees charged

Selected B: Graphic Design From Europe
(Index Book - Spain)
Deadline: 10 December 2010
Entry fees charged

American Graphic Design and Advertising 27
(AGDA - USA)
Extended Deadline: 23 December 2010
Entry fees charged

Logo Nest
(Logo Nest - International)
Deadline: 31 December 2010
No entry fees charged

Great Logo Designs
(Ampixx Books - USA)
Deadline Extended: 31 December 2010
Entry fees charged

Advertising Journal Americas 001
(Graphis - USA)
Deadline: 6 January 2011
Entry fees charged

Photography Journal Americas 001
(Graphis - USA)
Deadline: 6 January 2011
Entry fees charged

TDC57 - Communication Design
(Type Directors Club - USA)
Deadline: 7 January 2011
Entry fees charged

TDC2 - Typeface Design
(Type Directors Club - USA)
Deadline: 7 January 2011
Entry fees charged

TDC INTRO - Movie Title Design
(Type Directors Club - USA)
Deadline: 7 January 2011
Entry fees charged

Communication Arts Illustration Competition
(Communication Arts - USA)
Deadline: 7 January 2011
Late Deadline: 21 January 2011 (with late fees)
Entry fees charged

Top 100 New Creatives 50
(CMYK Magazine - USA)
Deadline: 10 January 2011
Entry fees charged

American Package Design Awards
(Graphic Design USA - USA)
Extended Deadline: 12 January 2011
Entry fees charged

Graphis Logo Design 8
(Graphis - USA)
Deadline: 13 January 2011
Entry fees charged

International Design Awards
(IDA - USA)
Deadline: 15 January 2011
Entry fees charged

Go, Stop, Slow, Eat: How Typography Influences Behavior
(Rockport Publishers - USA)
Deadline: 21 January 2011
No entry fees charged

ADC Design Awards
(ADC - USA)
Deadline: 21 January 2011
Entry fees charged

ADC Photography Awards
(ADC - USA)
Deadline: 21 January 2011
Entry fees charged

ADC Illustration Awards
(ADC - USA)
Deadline: 21 January 2011
Entry fees charged

ADC Design Sphere Awards
(ADC - USA)
Deadline: 21 January 2011
Entry fees charged

Creative Quarterly 23
(Creative Quarterly - USA)
Deadline: 28 January 2011
Entry fees charged

ADC Interactive Awards
(ADC - USA)
Deadline: 28 January 2011
Entry fees charged

ADC Student Awards
(ADC - USA)
Deadline: 28 January 2011
Entry fees charged

D&AD Awards 2011
(D&AD - UK)
Deadline: 31 January 2011
Entry fees charged

Wolda Logo Annual
(Eulda Books - Italy)
Deadline: 31 January 2011
Entry fees charged

Great Graphic Design Ideas
(Ampixx Books - USA)
Deadline: 31 January 2011
Entry fees charged

Print Regional Design Annual
(Print - USA)
Deadline: 1 Febuary 2011
Late Deadline: 1 March 2011 (with late fees)
Entry fees charged

Graphis Poster Design 2012
(Graphis - USA)
Deadline: 3 February 2011
Entry fees charged

Design Journal Europe & Africa 002
(Graphis - USA)
Deadline: 3 February 2011
Entry fees charged

ADC Advertising Awards
(ADC - USA)
Deadline: 6 February 2011
Entry fees charged

ADC Hybrid Awards
(ADC - USA)
Deadline: 6 February 2011
Entry fees charged

Summit Creative Awards
(Summit International Awards - USA)
Deadline: 7 February 2011
Entry fees charged

Basic Sign
(Index Book - Spain)
Deadline: 15 February 2011
No entry fees charged

One Show Interactive Awards
(The One Club - USA)
Deadline: 28 February 2011
Entry fees charged

Great Healthcare Advertising
(Ampixx Books - USA)
Deadline: 28 February 2011
Entry fees charged

HOW Promotion Design Awards
(HOW Magazine - USA)
Deadline: 1 March 2011
Entry fees charged

Communication Arts Photography Competition
(Communication Arts - USA)
Deadline: 25 March 2011
Late Deadline: 8 April 2011 (with late fees)
Entry fees charged

Creativity 41 Media & Interactive Competition
(Creativity International - USA)
Deadline: 18 March 2011
Late Deadline: 1 April 2011 (with late fees)
Entry fees charged

Great Layout Ideas
(Ampixx Books - USA)
Deadline: 31 March 2011
Entry fees charged

HOW In-HOWse Design Awards
(HOW Magazine - USA)
Deadline: 1 April 2011
Entry fees charged

Great Brochure Ideas
(Ampixx Books - USA)
Deadline: 29 April 2011
Entry fees charged

American Web Design Awards
(Graphic Design USA - USA)
Deadline: 30 April 2011
Entry fees charged

Communication Arts Design Competition
(Communication Arts - USA)
Deadline: 13 May 2011
Entry fees charged

Communication Arts Advertising Competition
(Communication Arts - USA)
Deadline: 13 May 2011
Entry fees charged

Great Use of Color in Graphic Design
(Ampixx Books - USA)
Deadline: 31 May 2011
Entry fees charged

HOW Interactive Design Awards
(HOW Magazine - USA)
Deadline: 1 July 2011
Entry fees charged

iheartlogos
(iheartlogos.com - USA)
Season Two Deadline: 11 August 2011
Entry fees charged

HOW International Design Awards
(HOW Magazine - USA)
Deadline: 15 August 2011
Entry fees charged

Creativity 41 Print & Packaging Competition
(Creativity International - USA)
Deadline: 26 August 2011
Entry fees charged

Book of the Year, Volume 4
(Design & Design - France)
Deadline: 30 September 2011
No entry fees charged

PAPERWORKS Letterhead Contest
(Neenah Paper - USA)
Deadline: Ongoing - judged quarterly
No entry fees charged

PAPERWORKS Text And Cover Contest
(Neenah Paper - USA)
Deadline: Ongoing - judged quarterly
No entry fees charged

(To make sure you are reading the latest bLog-oMotives design competition update click here.)

You may want to read my article about participating in design industry competitions and calls for book submissions: A collection of design competition - and book submission request - tips, tricks and observations.

A design competition calendar is also available at Icograda. Lürzer's ARCHIVE has an impressive online list of competitions sponsored by international magazines and organizations. Dexinger posts competitions of great value to industry professionals - however designers need to be aware that some of the listings are for "spec" work as a requirement for submission. Requests for new, or speculative, work as a condition of entering a "contest" are much different than legitimate design competition "calls for entries," in which previously created works are judged for possible awards, exhibition, or publication in an annual or other book.

My own work appears in over 140 graphic design books. Many of those inclusions are the result of design competitions, or requests for submissions, like those listed above.

© 2010 Jeff Fisher LogoMotives

Toot! Toot!*: Jeff Fisher offers advice in newly released "2011 Artist's & Graphic Designer's Market"

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, shares career advice for industry professionals in an article published in the recently released book 2011 Artist's & Graphic Designer's Market. In his piece, "Getting the Gig: Find Work and Develop Business Relationships Through Planning, Perseverance and Patience," the former art director and creative director offers numerous suggestions of how designers, illustrators, artists and others can best market and promote their efforts.

The new volume, published by North Light Books and edited by Mary Burzlaff Bostic, is the 36th annual edition of the Artist's & Graphic Designer's Market. A resource for artists, illustrators, designers and cartoonists who want to establish careers, and make more money, the book provides readers with contact and submission information for 1000+ markets, publishers, galleries, art fairs, ad agencies and more. In addition, purchase of the current edition includes a free annual subscription to the companion site Artist's Market Online.

The featured article by Jeff Fisher is illustrated with examples of his internationally recognized identity design work. Logos displayed include images for Jeff Fisher LogoMotives, Chameleon, Cat Adoption Team, the Holocaust Remembrance Project and DataDork (shown above).

Fisher, a 30+ year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Other book projects are currently in the works.

The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses. He often travels – nationally and internationally – to present courses, seminars and workshops on design, branding, marketing and social networking. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2010 Jeff Fisher LogoMotives

Logodotes: Cat Adoption Team concept

[Over the 30+ years I've worked professionally as a designer, interesting side stories have come up about my identity designs. This is one of an ongoing series of "Logodotes" - anecdotes about my logo designs.]

It's always interesting to be contacted by a nonprofit organization with a request to design a logo pro bono. I get numerous such requests each month. These days, to give myself permission to politely decline some inquiries, I only consider donating my services if the project is related to education, nonprofit performing arts groups, children's causes, HIV/AIDS or issues in which I have a strong personal interest.

I had certainly heard of the Cat Adoption Team (C.A.T.), the Pacific Northwest’s largest nonprofit, limited admission cat shelter with its own on-site full-service veterinary hospital. My initial contact with the organization came via an email from a graphic designer doing volunteer work for C.A.T. She explained that she was a fan of my own identity design work and asked if I would possibly consider designing a new logo for C.A.T. as it approached its tenth anniversary celebration.

After expressing my interest in taking on the project, an appointment was made with the woman who was the group's Executive Director at the time. I appreciated the advertising and marketing background of this individual. She had a great understanding of branding - and the fact that the logo in use at the time (above left) may have served the agency well in its first decade, but it was time to convey a stronger, more professional and memorable public persona. With the emotional and historical investment in the existing logo, the was certainly a "never tell a potential client their logo sucks" situation. Personally, I felt the hand-drawn logo, with one black cat looking outside a window while another looked in, projected a melancholy and somewhat sinister image.

My hope was to create a simple, memorable logo, that would be appeal to both adults and children, as an identifier for the group. With the gift of an organization name acronym creating the primary word associated with the cause, I set about the design a logo turning C.A.T. into the graphic image of the animal. I got increasingly excited as I doodled (above right) and saw a recognizable cat form taking shape within the name.

My excitement was shared by the Executive Director when I explained the direction in which I was taking the project. As I fine-tuned the concept, I opted to make use of letterforms from the font Frankfurter to form the cat and then be used to spell out the organization name. The roundness of the letters created a soft, friendly, inviting design (above) for review by the client Board of Directors. The Executive Director seemed very pleased by my effort and felt it could successfully take C.A.T. into its second decade with a clever and professional graphic identity.

The Board of Directors did not agree. The Executive Director shared that the board members did not feel the design was "warm and fuzzy enough" to successfully represent the cause. She then graciously offered me an opportunity that no previous client had suggested. Given the fact I had donated my time and invested so much energy, into a design that I was convinced would best serve C.A.T and the Board of Directors disagreed; she was allowing me to remove myself from the situation if I chose to do so.

I accepted her offer to separate myself from the project. Afterwards I learned that other designers had less than successful past business relationships with the agency, too. The combination of a mostly volunteer organization, the historical and emotional attachments to the group's past designs, a voting Board of Directors sometimes becoming a "design by committee' presence, and other elements can make such projects challenging - for the designer and the client.

Soon after ending my participation in the C.A.T. project, I received a call-for-entries for a book to display 50 of the best international rejected, or "killed," design concepts. The C.A.T. logo concept design got a second life when it was accepted for publication in the book Killed Ideas: Vol 1.

The C.A.T. design went on to have more than nine lives beginning with winning a Silver Award in the Summit Creative Awards. It is also featured in the books Letterhead & Logo Design 11, American Graphic Design & Advertising 25, Designing for the Greater Good, LogoLounge Master Library Vol. 2, Logolicious, For a Good Cause (Spain), iheartlogos season one and Logo Nest 01 (Australia). The logo also appears in the textbook Perfect Match Art Primary 5, by Prisca Ko Hak Moi - a collaborative project of publisher Pearson Education South Asia and Ministry of Education Singapore. Most recently it is an illustrative element in an article I wrote for the 2011 Artist's and Graphic Designer's Market.

© Cat Adoption Team

What became of the need for a Cat Adoption Team logo design? Well, another designer (if I knew the name I would post it here) did take on the project and successfully created an identity for C.A.T. (above). It seems that the organization got their more literal and "warm and fuzzy" feline representation within the logo design. It has been used as the agency's identity for some time now.

I had an immediate critical, rather than personal or bitchy, reaction to the new logo when first seeing it - and other logo designers have emailed me with similar thoughts. With the illustrative cat's head resting on the "C" letterform, that letter seems to visually close creating a noose-like appearance - or the cat's head seems to resting in wait for the falling of a guillotine blade or the ax of a a public executioner. Perhaps not the best graphic message for a "no-kill" cat shelter.

© 2010 Jeff Fisher LogoMotives

Design studio housecleaning - excavated artifact #23

I've worked as a professional graphic designer for just over 32 years. In that period of time, I have collected a great many project concepts, doodles and roughs. As I continue to go through three decades of design files, these excavated artifacts are coming to the surface.

In the mid-to-late 1980s, while living in Seattle, I did quite a bit of design work for gay and lesbian businesses, organizations and events. One such group was the Washington Privacy Lobby, founded out of concerns related to personal medical records privacy during the AIDS crisis.

My original doodle for the organization identity was executed in dark blue felt-tipped pen, on the back of a sheet from a pink "While You Were Out" message pad. With a certain alignment the "O" letterform in "WASHINGTON" and the "A" in "PRIVACY" formed a graphic keyhole, symbolizing the keeping of medical information under lock and key (above left). To add what I thought would be strength the logo, a key element would fill the open space created by the placement of the words.

As I began to fine-tune the design, I made use of Letraset pressure-sensitive type (remember, this is pre-personal computer) to produce the primary text in Italia Bold (above right). An outline of the State of Washington became part of the key. The remaining available space in the design allowed for the placement of an address for envelopes, letterhead, business cards, labels and other printed material.

With the Italia type treatment seeming visually too heavy, I opted to change to the oh-so-1980s type of Serif Gothic Outline (above). Again, at the time, this was a Letraset or Chartpak pressure sensitive typeface. The graphic element of the key was eliminated to reinforce the issue of "privacy" within the design. If you want something to remain private you would not provide anyone with the key. The center of the keyhole image was darkened to symbolize blocking someone from peeking at what may be inside - in this case, medical records needing to remain confidential.

Take a look at the complete Jeff Fisher LogoMotives excavated artifacts collection.

© 2010 Jeff Fisher LogoMotives

Cowboy Jeffie's Confetti Chicken Chili

The season of rain, cold and fog has arrived. It's time to take my annual designerly turn in the kitchen and make a big pot of my colorful confetti chicken chili.

Cowboy Jeffie's Confetti Chicken Chili
(Yep, that's me - Cowboy Jeffie - in the photo)

This is a recipe I adapted (and re-adapted) from one published in Parade Magazine many years ago. It was kind of boring and colorless. The graphic designer in me changed many of the ingredients to make it a colorful and interesting dish. A few years ago I originally posted a version of this recipe on bLog-oMotives. This is my latest incarnation of Cowboy Jeffie's Confetti Chicken Chili. It can be served as a meal, with fresh bread or corn muffins, heated in the winter or cold in the summer. It is somewhat time consuming to prepare, but the results are more than worth the effort. Guests who have been served this dish at our home are always requesting a repeat performance when dining with us again.

The "confetti" of my chili: Diced red peppers, orange peppers, yellow peppers, green zucchini and yellow squash.

3 - 4 tablespoons olive oil
2 medium yellow onions - chopped
2 tablespoons garlic - coarsely chopped
3 - 4 skinless, boneless chicken breasts - cubed
2 tablespoons chili powder
2 teaspoons cumin
2 teaspoons curry powder
1 teaspoon dried oregano
2 teaspoons cocoa powder
1/8 teaspoon cayenne pepper
1 teaspoon Tabasco sauce
Pinch of crushed red pepper flakes
Freshly ground black pepper - to taste
1 cup chicken stock or chicken bouillon
1 can (28 oz.) stewed tomatoes (whole or chopped) - drained
(save liquid)
1 can (15 oz.) tomato sauce
1 can (5 3/4 oz.) black olives - sliced
1 medium-sized green zucchini - thinly sliced and quartered
1 medium-sized yellow zucchini - thinly sliced and quartered
3 bell peppers (select three different colors - I have found green, white,
red, yellow, orange and purple), cored, seeded and cut into 1/2-inch squares
1 can (27 oz.) red kidney beans - drained
1 can (15 oz.) black beans - drained
Fresh lemon or lime juice (from one lemon of lime)
Nonfat yogurt or sour cream (optional garnish)
Grated cheddar cheese (optional garnish)
Fresh cilantro (optional garnish)

Chili nearing completion on the stove.

1. Heat olive oil in a large saucepan over low heat. Saute onion and garlic in hot oil for about 5 minutes.

2. Add cubed chicken breasts and cook for 5 - 7 minutes, stirring occasionally. Add broth or bouillon and continue cooking.

3. Add all your spices - chili powder, cumin, curry powder, oregano, cocoa powder, cayenne pepper, Tabasco red pepper flakes and black pepper - and stir well into the chicken/onion mixture. Allow to simmer for 10 - 15 minutes - stirring occasionally. This makes for fairly hot chili. For a milder chili cut back on the curry powder, cayenne, red pepper flakes or Tabasco sauce to your own taste. Don’t cut back on the chili powder - it adds flavor, not hotness.

4. Add stewed tomatoes to the mixture, allowing tomatoes to cook down for about 10 minutes (this is a good time to get all the peppers and zucchini prepared). Use the reserve liquid later to thin down the chili before serving if necessary.

5. Add the olives, zucchini, peppers and tomato sauce to the pan and simmer for 20 - 30 minutes.

6. 15 - 20 minutes prior to serving add the kidney beans and allow to heat thoroughly.

7. Just prior to serving add the fresh lemon/lime juice and stir through the sauce. This adds a freshness to the chili and takes the “edge” off the hotness. Add the reserve tomato liquid to thin down the chili if necessary.

8. Garnish with a dollop of yogurt or sour cream, fresh cilantro and/or grated cheddar cheese prior to serving.

The chili is even better reheated the next day - or served cold on a hot summer day.

Enjoy!

Check out other Cowboy Jeffie recipes.

© 2010 Jeff Fisher LogoMotives