Three new paperback design book releases highlight the identity work of Jeff Fisher LogoMotives

The logo design efforts of Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives are featured in three recent paperback book releases from major industry publishers. The examples are featured in the books The Best of Letterhead and Logo Design and Letterhead and Logo Design 11 from Rockport Publishers, and The Big Book of Logos 5 from Harper Design.

The Best of Letterhead and Logo Design contains Jeff Fisher's identities for Black Dog Furniture Design and the triangle productions! theatre company shows The Food Chain and Girls' Night Out. Logos for writer Kimberly Webster, retail establishment Peggy Sundays, and the 100-year-old W.C. Winks Hardware were also selected. All of the businesses are in the Portland metropolitan area. The volume is a collection of the best designs from the previous four Letterhead and Logo Design books released by the company between the years 1999 and 2007.

Compiled by the firm Design Army, the book Letterhead and Logo Design 11 features the Jeff Fisher LogoMotives design concept for the Cat Adoption Team.

The Big Book of Logos 5, a nearly 400-page volume from authors David E. Carter and Suzanna MW Stephens, showcases designs for the Benicia Historical Museum (Benicia, CA), Four Rivers Community School (Ontario, OR), the annual golf tournament and auction events for Residence XII (Kirkland, WA), Twisted Elegance Interactive (Seattle, WA), The Parenting Alliance, and the Young Native Writer's Essay Contest sponsored by the Holland+Knight Charitable Foundation (Tampa, FL). An icon produced as part of the international Fluerons of Hope - Font Aid III effort, benefiting those impacted by the tsunami of 2004, was also selected.

Portland clients highlighted in the volume include interiors firm NoBox Design, the VanderVeer Center anti-aging clinic, the City of Portland's Neighborhood Service Center program, Bella Terra Landscape Designs, the AIDS residential care facility Our House of Portland, and architect Thomas Fallon.

Logos for the community activist organization Association for Responsible Inner Eastside Neighborhood Development (AFriend), the Reed College Fall Thesis programs for 2004 and 2005, The Spring Showcase presented by the Philoptochos of the Holy Trinity Greek Orthodox Church, and the now closed Balaboosta Delicatessen were also recognized.

Identities honored for North Portland individuals, organizations or events included those for community organizer Mike Verbout, St. Johns Window Project, Portsmouth Neighborhood Association, North Portland Business Association and University Park United Methodist Church's annual North Portland Pride BBQ and Festival.

Selected designs include images created for George Fox University's Tilikum Center for Retreats & Outdoor Ministries (Newberg, OR) and the Emerge Medical Spa at Bridgeport (Tigard, OR).

Gay/Lesbian community logo images to be in the book include designs for Just Out newsmagazine (Portland, OR) and the Diversity Training program of DiversityBuilder.com (Brentwood, TN). In addition, my "I DO!" image, in support of same-sex marriage, and the logo for the designer's own marriage to partner Ed Cunningham are celebrated.

An identity created for a presentation at the 2004 HOW Design Conference was also published.

Fisher, a 35 year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Other book projects are currently in the works.

The designer has received over 600 design awards and his work has been published in more than 160 books on identity design, self-promotion and the marketing of small businesses. He often travels – nationally and internationally – to present courses, seminars and workshops on design, branding, marketing and social networking. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

© 2012 Jeff Fisher LogoMotives

Kindle editions of design-related books feature logos and other work of Jeff Fisher LogoMotives

The design work and career experiences of Jeff Fisher, the Engineer of Creative Identity for Jeff Fisher LogoMotives, are now shared in over 150 books on logo design, branding, small business marketing and other topics. A number of those books have now been released as Kindle Editions. The following are currently available for purchased downloads:

Breaking Into Freelance Illustration: A Guide for Artists, Designers and Illustrators, by Holly DeWolf (Kindle Edition, HOW Books, USA, 2011)

I Heart Logos, Season One (Kindle Edition, iheartlogos.com, USA, 2011)

Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design, by Peleg Top and Jonathan Cleveland (Kindle Edition, HarperCollins, USA, 2011)

Best of Business Card Design 6, by Blackcoffee Design (Kindle Edition, Rockport Publishers, USA, 2011)

Letterhead and Logo Design 11, by Design Army (Kindle Edition, Rockport Publishers, USA, 2011)

The Designer's Guide to Business and Careers: How to Succeed on the Job or on Your Own, by Peg Faimon (Kindle Edition, HOW Books, USA 2011)

Type Rules: The Designer's Guide to Professional Typography, Third Edition, by Ilene Strizver (Kindle edition, Wiley, USA, 2010)

The Graphic Designer’s Guide to Better Business Writing, by Barbara Janoff and Ruth Cash-Smith (Kindle Edition, Allworth Press, USA, 2010)

1000 Retail Graphics, by JGA (Kindle Edition, Rockport Publishers, USA, 2010)

© 2011 Jeff Fisher LogoMotives

Jeff Fisher offers suggestions in 'Design Matters: Portfolios 01;' new release from Rockport Publishers

Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives is cited as an expert in the new book Design Matters: Portfolios 01: An Essential Primer for Today's Competitive Market. The volume, released by Rockport Publishers, was written by Maura Keller of Keller Ink.

Design Matters: Portfolios 01 defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.

Fisher offers recommendations for portfolio creation and presentation in a book contribution titled "Portfolio Must Haves: Knowing when to stop and when to go." His expertise is recognized as the author of The Savvy Designer's Guide to Success: Ideas and tactics for a killer career, now available in a PDF format on CD from publisher HOW Books.

In addition to freelance writing for more than 50 publications for the past 10 years, author Maura Keller was a marketing communications writer for the award-winning design firm, Yamamoto Moss in Minneapolis. She has also written extensively on marketing and business-related topics for regional and national consumer and trade publications.

© 2010 Jeff Fisher LogoMotives

Toot! Toot!*: 'Best of Letterhead and Logo Design' features six identities by Jeff Fisher LogoMotives

Six logo designs by Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, are featured in the recently released book The Best of Letterhead and Logo Design. The volume, from Rockport Publishers, is a collection of the best designs from the previous four Letterhead and Logo Design books released by the company between the years 1999 and 2007.

The selected designs include identities for Black Dog Furniture Design and the triangle productions! theatre company shows The Food Chain and Girls' Night Out. Logos for writer Kimberly Webster, retail establishment Peggy Sundays, and the 100-year-old W.C. Winks Hardware were also selected. All of the businesses are in the Portland metropolitan area.

Fisher, a 32-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book Logo Type, about typography in identity design, with a scheduled 2011 release.

The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2010 Jeff Fisher LogoMotives

Toot! Toot!*: Identity by Jeff Fisher LogoMotives published in 'Designing for the Greater Good'

The new released book Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design, by Peleg Top and Jonathan Cleveland, features an identity design by Jeff Fisher, the Engineer of Creative Identity for the Portland-based Jeff Fisher LogoMotives. The designer's logo concept for the Cat Adoption Team (C.A.T.) appears in the Rockport Publishers volume.

Designing for the Greater Good features interviews with leading designers who do cause-related work for all kinds of organizations. A wealth of eye-catching full-color examples include notable and memorable designs from social service campaigns and organizations around the world. Also featured is a valuable Q&A with influential designers from both government-funded and private non-profits which explores the design ideas employed, the designers' inspirations, materials, and the financial results that effective cause-related design work can achieve.

Fisher's Cat Adoption Team design won a Silver Award in the Summit Creative Awards. It is featured in the books Killed Ideas, Vol. 1, Letterhead & Logo Design 11 and American Graphic Design & Advertising 25. The yet to be published LogoLounge Master Library Vol. 2, Logolicious and Logo Nest 01 (Australia) will include the design. The logo also appears in the textbook Perfect Match Art Primary 5, by Prisca Ko Hak Moi - a collaborative project of publisher Pearson Education South Asia and Ministry of Education Singapore.

Fisher, a 32-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book Logo Type, about typography in identity design, with a scheduled release of late 2010.

The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2010 Jeff Fisher LogoMotives

A look back at '09: Jeff Fisher LogoMotives in books

2009 was a great year of international book exposure for Jeff Fisher LogoMotives:

• LogoLounge Master Library, Volume 1: 3,000 Initials & Crest Logos, by Bill Gardner and Catharine Fishel (Rockport Publishers, USA, 2009) Read more here.

• LogoLounge, Volume 4, by Bill Gardner and Catharine Fishel (Paper, Rockport Publishers, USA, 2009)

• Retro Style Graphics, by Grant Friedman (Angela Patchell Books, UK, 2009) Read more here.

• Letterhead and Logo Design 11, by Design Army (Rockport Publishers, USA, 2009) Read more here.

• Celebration Graphics Sourcebook: Festive Designs from All Cultures, by John Stones (Rockport Publishers, USA, 2009) Read more here.

• 1000 Retail Graphics, by JGA (Paper, Rockport Publishers, USA, 2009) Read more here.

• 1000 Restaurant Bar & Cafe Graphics, by Luke Herriott (Paper, Rockport Publishers, USA, 2009) Read more here.

• Design for Special Events, by Peleg Top (Paper, Rockport Publishers, USA, 2009) Read more here.

• Breaking Into Freelance Illustration: A Guide for Artists, Designers and Illustrators, by Holly DeWolf (HOW Books, USA, 2009) Read more here.

• Typeface: Classic Typography for Contemporary Design, by Tamye Riggs (Princeton Architectural Press, USA, 2009) Read more here.

• Relaxing Graphics (PIE Books, Japan, 2009) Read more here.

• Killed Ideas, Volume 1, Limited Edition Hardcover Book from Blurb.com (Blurb, USA 2009) Read more here.

• Meishi - Little Graphic Art Gallery Of The World (International Creators Organisation, Japan 2009) Read more here.

• The Designer's Guide to Business and Careers: How to Succeed on the Job or on Your Own, by Peg Faimon (HOW Books, USA 2009) Read more here.

• Caffeine for the Creative Team: 200 Exercises to Inspire Group Innovation, by Stefan Mumaw and Wendy Lee Oldfield (HOW Books, USA 2009) Read more here.

• Works in Progress: Graphics for Visual Presentations (PIE Books, Japan, 2009) Read more here.

• Big Book of Layouts, by David E. Carter (Paper, Collins Design, USA, 2009) Read more here.

• Letterhead and Business Cards (Zeixs, Germany 2009) Read more here.

• Blogs: Mad About Design (maomao publications, Spain, 2009)

• Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset, by Casey Hibbard (AIM Publishers, USA, 2009) Read more here.

The design efforts, or career advice, of Jeff Fisher - the Engineer of Creative Identity for Jeff Fisher LogoMotives - now appears in over 130 design, marketing and business books. Check out the complete list.

© 2009 Jeff Fisher LogoMotives

Jeff Fisher LogoMotives same-sex wedding graphic appears in new 'Celebration Graphics Sourcebook'

A same-sex wedding graphic, created by designer Jeff Fisher to celebrate his 2004 marriage to long-time partner Ed Cunningham, is featured in the recently released book Celebration Graphics Sourcebook: Festive Designs from All Cultures. The volume, by John Stones, is distributed in the U.S. by Rockport Publishers.

Celebration Graphics Sourcebook presents innovative case studies from across all media, budgets, and cultures. Celebrations are arranged month by month, interspersed with weddings, birthdays, Name Days, and other life-marking events.

In the spring of 2004, Multnomah County (OR) historically began issuing same-sex marriage licenses. Fisher and Cunningham were married before family and friends on the stage of a Portland community theater; an event featured in the local newspaper Willamette Week. Oregon's on-going political battle over same-sex marriage resulted in an amendment to the Oregon Constitution later that year, and the marriages being declared invalid by the courts.

The graphic representation of the couple, with designer Fisher in a Hawaiian shirt and law firm administrator Cunningham shown in a business suit, was used for the ceremony invitation, thank you cards, and an announcement of a summer wedding reception held in the gardens of Joy Creek Nursery. The design also appears in The Big Book of Logos 5 and is part of the Multnomah County Wedding Album Project (2004-2005), now in the Oregon Historical Society collection.

© 2009 Jeff Fisher LogoMotives

Recently released paperback design book editions highlight work by Jeff Fisher LogoMotives

Four recent paperback edition releases, of previously successful design books, feature projects created by Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives.

Rockport Publishers is offering the paperback mini version of 1000 Retail Graphics: From Signage to Logos and Everything In-Store, from firm JGA. Fisher's logo for the Portland retail institution W.C. Winks Hardware is included in the book.

The paperback version of Big Book of Business Cards has been released by Collins Design. The volume, by David E. Carter, showcases business card designs by Jeff Fisher for the hair and nail salon Slick, Pearl Real Estate and Jeff Fisher LogoMotives.

Luke Herriott's book 1000 Restaurant, Bar, and Cafe Graphics: From Signage to Logos and Everything In Between, another Rockport Publishers selection, displays Jeff Fisher LogoMotives identity designs for Glo's Broiler, Balboosta, La Patisserie and the North Bank Cafe. This paperback mini edition also takes a look at the menu package created by the designer for Indies Restaurant & Bar.

A full-page magazine ad for the Portland business VanderVeer Center is given exposure in the paperback version of The Big Book of Layouts; also by David E. Carter.

The design industry efforts of Jeff Fisher are highlighted in over 130 books from publishers around the world. A complete list may be found on the Jeff Fisher LogoMotives blogfolio.

© 2009 Jeff Fisher LogoMotives.

'Letterhead & Logo Design 11' features C.A.T. design

An identity design by Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been given yet another life in the recently released book Letterhead & Logo Design 11. The volume, produced by Design Army, is a Rockport Publishers release. The resource contains hundreds of inspirational logos and letterheads from designers around the world.

Fisher's selected design was the result of a request from the Cat Adoption Team organization to participate in a pro bono effort to create a new identity for the "no-kill" feline facility. In an "a-ha" design moment, while doodling one day, the designer came up with C, A and T letterforms creating a cat image. Confidently presented to the nonprofit's appreciative marketing, advertising and design-savvy Executive Director, the identity idea still required approval of the Board of Directors. With the governing body, the concept was DOA for not being "warm and friendly enough."

The design won a Silver Award in the Summit Creative Awards. It is also in the book Killed Ideas, Vol. 1 and will be in the volume Designing for the Greater Good. The work of Jeff Fisher LogoMotives has appeared in over three dozen books from Rockport Publishers.

© 2009 Jeff Fisher LogoMotives

Toot! Toot!*: "Really Good Logos, Explained"features Jeff Fisher LogoMotives efforts

Designer Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, has been recognized with the publication of two of his identity designs in the new Rockport Publishers book Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work. Fisher's logo creations for Good Pig, Bad Pig and Shopping and F***ing are among the designs featured and critiqued in the volume by creative industry experts Margo Chase, Rian Hughes, Ron Miriello, and Alex White.

Owner Brett Bigham executed the original pig illustrations that were incorporated into the identity for Good Pig, Bad Pig, his Portland-based greeting card company. The logo previously appeared in the Spanish book Logos from North to South America.

Shopping and F***ing, a play by Mark Ravenhill, was represented by a graphic of a shopping cart, complete with the usual wobbly front wheel. The show was produced and presented in Portland by the triangle productions! theatre company, for which Fisher has designed over 100 logos in the past 18 years. The logo also appears in the The Big Book of Logos 4.

In Really Good Logos, Explained, the panel of internationally acclaimed designers critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.

Jeff Fisher has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was recently released by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.

(* If I don’t "toot!" my own horn, no one else will.)

© 2008 Jeff Fisher LogoMotives

Toot! Toot!*: Jeff Fisher LogoMotives workfeatured in 'Design for Special Events'

The design work of Jeff Fisher, the Engineer of Creative Identity for the Portland firm Jeff Fisher LogoMotives, is included in the newly released book Design for Special Events: 500 of the Best Logos, Invitations, and Graphics from Rockport Publishers. The logo designed for the Sisters Rodeo appears in the volume by designer Peleg Top, of Top Design. Design for Special Events features a vast collection of designs for fundraisers, entertainment galas, private parties and conferences from around the globe.

Working with his sister Sue Fisher - then Creative Director of TriAd, her own advertising and public relations firm - designer Fisher created the first identity in the 60-year history of "The Biggest Little Show in the World." The annual Professional Rodeo Cowboys Association event is held in Sisters, Oregon; the adopted hometown of the Fisher family.

The Sisters Rodeo logo was previously inducted into the Library of Congress “Local Legacies” archive. The logo was also honored with an Award of Merit in the Ad Federation of Central Oregon's annual Drake Awards and a Silver Award in the Summit Creative Awards. In addition, the design was published in Logo Lounge: 2,000 International Identities by Leading Designers and The New Big Book of Logos.

Jeff Fisher has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was recently released by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.

(* If I don’t "toot!" my own horn, no one else will.)

© 2008 Jeff Fisher LogoMotives

The development of a great relationshipwith Spanish publisher Index Book

Over the past few years I've developed a great relationship with the Spanish publisher Index Book, resulting in incredible international exposure for my work. It all began with initial email contact with designer and author Pedro Guitton when he was planning a series of logo design books. The series didn't develop as originally hoped, but in the process the project evolved into the book Logos: From North to South America, published by Index Book. I was honored to have 46 logos featured in the volume. The book has now been published in a mini paperback version soon to be released in the U.S.

Since then Guitton has always kept me aware of upcoming design book submission needs for Index Book. As a result, my work is represented in the beautiful book Fashion Identity, recently made available in the U.S through Amazon.com. The upcoming Guitton book Brochures: From North to South America will include some of my work, as will the restaurant graphics book Eating and Designing from designer Marta Aymerich.

Some time ago Pedro Guitton invited me to participate in another of his book projects, one devoted to designers, celebrities and icons that individuals in the design profession admired. The concept was to produce a book of graphics images and logos, from designers around the world, that represented those admired people. My submitted graphic was a very simple tribute to Milton Glaser. I recently noticed that Guitton has included the image (shown above) on his promotional page for the book, to be called A Tribute to Celebrities. The book will be launched at the London Book Fair in February of next year.

In an email from Guitton this past week, he told me of his latest project - a book to be called A Tribute to Typography, for which he is currently accepting submissions. Index Book often makes their call for entries public and I include the information in my semi-regular design competition deadline updates on bLog-oMotives.

Index Book is additionally greatly increasing exposure of designers through the publishing of Spanish language volumes of some Rockport Publisher offerings. 1,000 Retail Graphics recently became 1000 Diseños Comerciales , and 1000 Restaurant Bar & Cafe Graphics was translated to 1000 Diseños de restaurantes, bares y cafés, resulting in Rockport book participants having a much great audience in promoting their work.

© 2007 Jeff Fisher LogoMotives

Toot! Toot!*:Jeff Fisher LogoMotives designs featured in1000 Restaurant Bar & Cafe Graphics

The identity design work of Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is featured in the new book 1000 Restaurant Bar & Cafe Graphics: From Signage to Logos and Everything in Between from Rockport Publishers, The book, featuring a wide variety of design images from around the world, was compiled, designed and edited by the Luke Herriott of the U.K. design firm Studio Ink.

The images selected include the identities for Seattle eatery Glo's Broiler, and Portland establishments North Bank Cafe, Balaboosta, and La Patisserie. The menu design for Indies Restaurant & Bar in New York City is also recognized.

Jeff Fisher has received over 575 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, The Savvy Designer’s Guide to Success, was released by HOW Design Books in late 2004. His new volume, Identity Crisis!, will be on bookshelves in October 2007.

(* If I don’t "toot!" my own horn, no one else will.)

© 2007 Jeff Fisher LogoMotives

Design studio housecleaning - excavated artifact #11

Sorting through 30 years of files and boxes of old design projects is a major undertaking. I've been doing it for several months now and I've only made a small dent in the archives of my work. I'm also archiving old project floppy and zip disks as I dig through the stuff in my home-studio. Still, I guess that it's a good thing I seldom throw anything away.

The other day I was going through a box of old papers and came across a page of media contacts. Many of the names had been crossed out. Phone numbers were scribbled all over the page. I couldn't imagine why I might have saved the piece of paper. I turned it over and discovered numerous phone messages, obviously transcribed from my old answering machine. There were some other messy mindless sketches at the top of the page. Doodled at the bottom was the image of a television set, a micro- phone and a newspaper - the beginnings of one of my favorite initial logo efforts.

In the early 90's I started doing contract design work for an independent public relations and marketing specialist by the name of Denny Shleifer. Shortly after starting our business relationship, he asked if I could design a new logo for his business - something that was more dynamic and fun than the image he was using at the time. Shleifer brought an energy to his work that I hadn't experienced in many people in his industry and he was a great deal of fun to be around.

The doodle above, surrounded by other notes, was obviously done while I was on the phone with someone else. The black ink of the drawing matches some other notations. It immediately captured the persona of Denny Shleifer.

Once in a while there are those logo concepts that I just know will be the identity to represent the client. This was one of those situations. I remember showing Shleifer the final concept and he responded with "Wow, this is me!"

The design provided me additional confidence in my logo design abilities when it was selected to be included in the Rockport Publishers book Letterhead & Logo Design 4. Years later it was featured in The Best of Letterhead & Logo Design.

In 1995 Shleifer incorporated his business and changed the official name to Shleifer Marketing Communications, Inc. The altered name required a few adjustments in the logo. I unsuccessfully tried to convince my client that "Inc." did not need to be in the new image. Still, it didn't seem to be too distracting in the revised identity.

The new Shleifer logo got additional exposure in the books International Logos & Trademarks 4, Letterhead & Logo Design 5, More Logos & Letterheads, and the Japanese offerings New Logo & Trademark Design and Logo & Trademark Collection.

In previous bLog-oMotives entries I took a look back at excavated artifacts 1, 2, 3, 4, 5, 6, 7, 8, 9, and 10.

© 2007 Jeff Fisher LogoMotives

Toot! Toot!*:Jeff Fisher LogoMotives designto appear in LogoLounge, Volume 4

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, has been informed his personal logo design for hairstylist Micki King will be featured in the upcoming book LogoLounge, Volume 4. While working at the Chameleon Salon in Portland, King commissioned the designer to create the identity incorporating the reptile, a yin yang reference, possible swirl imagery and Celtic letterforms. The selected design was the result of that unusual list of creative ingredients.

An international panel of judges, including Louis Lygo of Wolff Olins, Jerry Kuyper of Jerry Kuyper Partners, Jason Schulte of Jason Schulte Design, Gaby de Abreu of Switch Branding & Design, Haley Johnson of Haley Johnson Design, Neville Brody of Research Studios, Janet Martin of Communication Arts, Inc., and Chris Campbell of Interbrand selected the designs to be included in the winter 2008 book release, to be produced by Rockport Publishers. Over 28,000 logos were judged; with 2,000 being chosen for the new volume. The membership website LogoLounge allows designers to easily share their ideas and concepts with peers and clients through logo design uploads to the site. The logos are categorized, providing members ease in researching design concepts, and viewing the work of designers and firms from around the world. Submissions are then judged for inclusion in future LogoLounge volumes.

Jeff Fisher LogoMotives was previously represented with a total of 11 logo designs published in LogoLounge, Volume 1 and LogoLounge, Volume 2.

Jeff Fisher has received nearly 550 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 85 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, The Savvy Designer’s Guide to Success, was released by HOW Design Books in late 2004. His new volume, Identity Crisis!, will be on bookshelves in late 2007.

(* If I don’t "toot!" my own horn, no one else will.)

© 2007 Jeff Fisher LogoMotives

Toot! Toot!*:Jeff Fisher LogoMotives designfeatured in 1000 Retail Graphics

The identity for the Portland-based business institution W.C. Winks Hardware is featured in the new design book 1000 Retail Graphics: From Signage to Logos and Everything In-Store from Rockport Publishers, Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, designed the logo. The book, featuring a wide variety of design images from around the world, was compiled and edited by the design firm JGA. (A Spanish edition, 1000 Diseños Comerciales has been released by Index Book.)

For nearly a century the hardware retailer did not have a business identity at all - although nearly everyone in the city was aware of Winks Hardware due to its reputation as the hardware store. Client Anne Kilkenny, grand-daughter of founder W.C. Winks, requested a logo that would look as if it had been in use since the day the store opened in 1909. Fisher created a stylized illustration of Winks from the only existing photo of the man and made use of typefaces appropriate to the early 1990's.

The Winks Hardware logo has previously been published in the books American Corporate Identity/14, New Business Card Graphics 2 (Japan), Letterhead and Logo Design 7, Graphically Speaking, LogoLounge, Volume 1, Logo Design for Small Business 2, and Logos from North to South America (Spain).

Jeff Fisher has received nearly 550 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 85 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, The Savvy Designer’s Guide to Success, was released by HOW Design Books in late 2004. His new volume, Identity Crisis!, will be on bookshelves in late 2007.

(* If I don’t "toot!" my own horn, no one else will.)

© 2007 Jeff Fisher LogoMotives