This afternoon I had a very nice email from his daughter Natalie, asking if I would post the sad news. She said that her father "was an awesome guy." In responding to her email I wrote: "From everything I've read and heard about (your father), he was a man with an incredible spirit and an individual I would have thoroughly enjoyed knowing personally."
Finegood coordinated the alteration of the Hollywood landmark three other times. Once the sign was changed to read Holywood for Easter. In 1987, during the Iran-Contra hearings, it was altered to read "Ollywood" to protest the hero worship of Marine Lt. Col. Oliver North. Another brief change was made by Finegood in 1990 when the sign read "Oil War" before police removed the plastic draping the structure.
In a 1983 letter to the Los Angeles Times, Finegood and his cohorts wrote: "We broke no laws and did no damage to the sign. An artist's role throughout history has been to create representations of the culture he exists in. By hanging four relatively small pieces of fabric on the landmark, we were able to change people's perception of the Hollywood sign."
For many, that perception will include fond memories of artist and prankster Danny Finegood. Posters of the Hollyweed image may still be ordered at Hollyweed.net. Donations may be made in Finegood's memory to the Institute for Myeloma & Bone Cancer Research, 9201 W. Sunset Blvd., Suite 300, West Hollywood, CA 90069.
© 2007 Jeff Fisher LogoMotives