Following the devastating Indian Ocean tsumani of December 2004, many in the design and typography communities felt the need to do something to help those impacted by the natural disaster. The immediate response was the coordination of an effort by Building Letters and the Society of Typographic Aficionados (SOTA) in creating Font Aid III, a project uniting the typographic and design communities in raising funds to expedite relief efforts in the affected countries.
More than 220 designers worldwide submitted over 400 glyphs for a collaborative charity-ware typeface, Fleurons of Hope, which has since been available for a minimum donation of $20 at MyFonts. My own design (below left) was included in the Font Aid project result. In early 2005, 35 foundries donated proceeds from sales of their top-selling fonts through MyFonts for a 30-day period. More than $18,000 was raised through the Font Aid III effort.
This past fall the second phase of the project, the publication Building Letters Three: Tsunami Edition, was released at the ATypI Conference in Lisbon as part of the continuing design industry response to the tsunami. The publication includes articles by Tom de Gay, Nick Shinn, Max Kinsman, Fiona Ross, Donald Beekman, a piece on the Fleurons of Hope project, and a CD of 25 fonts by designers Tomáš Brousil, David Březina, Veronika Burian, Stefan Hattenbach, Richard Kegler, Ludmila Lorenz, José Louis Coyotl Mixcoatl, Bram Pitoyo, Pieter van Rosmalen, José Scaglione, Jürgen Weltlin, and Seonil Yun. The Fluerons on Hope font is also on the disk.
All proceeds from the sale of the publication go to Direct Relief International for distribution to those most in need of the continuing aid. Order your copy from the Building Letters website.
© 2007 Jeff Fisher LogoMotives
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