George Lois - an advertising legend

I recently came across the web presence of advertising industry legend George Lois. As a student, back in the mid-1970's in the Journalism School at the University of Oregon, we were studying the design and art direction work of George Lois - especially his work in publication design creating memorable Esquire Magazine covers. His advertising campaigns were presented to students as among the best of the best.

The George Lois website is a "work in progress," but it provides a lot of great eye-candy for those interested in graphic design or the business of advertising. Three decades after I was studying the work - and reading the writings - of this industry powerhouse, he's still at it today. I look forward to the expansion of the packaging and logo design sections of the site.

Books by Lois were recommended reading for students in the advertising program 30+ years ago. In recent years his $ellebrity: My Angling and Tangling With Famous People and his lastest book, Iconic America: A Roller-Coaster Ride through the Eye-Popping Panorama of American Pop Culture (written with fashion icon Tommy Hilfiger), have been added to my ever-growing design and advertising library.

© 2008 Jeff Fisher LogoMotives

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